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Sharifah Alwi
Sharifah Alwi
Cranfield University
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Cited by
Year
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
R Vinhas Da Silva, S Faridah Syed Alwi
Journal of Product & Brand Management 15 (5), 293-305, 2006
2982006
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
SFS Alwi, PJ Kitchen
Journal of Business research 67 (11), 2324-2336, 2014
2852014
Online corporate brand image, satisfaction and loyalty
RV Da Silva, SF Syed Alwi
Journal of Brand Management 16, 119-144, 2008
2362008
Designing corporate brand experience in an online context: A qualitative insight
ZL Hamzah, SFS Alwi, MN Othman
Journal of Business Research 67 (11), 2299-2310, 2014
1682014
Online brand attributes and online corporate brand images
RV Da Silva, SFS Alwi
European Journal of Marketing 42 (9/10), 1039-1058, 2008
1602008
Service customer orientation and social sustainability: The case of small medium enterprises
CMJ Lee, N Che-Ha, SFS Alwi
Journal of Business Research 122, 751-760, 2021
1472021
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image
SF Syed Alwi, B Nguyen, TC Melewar, YH Loh, M Liu
Industrial Management & Data Systems 116 (5), 858-882, 2016
1192016
Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
MM Babu, BL Dey, M Rahman, SK Roy, SFS Alwi, MM Kamal
Industrial Marketing Management 89, 13-27, 2020
1102020
The importance of ethics in branding: Mediating effects of ethical branding on company reputation and brand loyalty
SFS Alwi, SM Ali, B Nguyen
Business Ethics Quarterly 27 (3), 393-422, 2017
1102017
Online and offline corporate brand images: do they differ?
SF Syed Alwi, RV Da Silva
Corporate Reputation Review 10, 217-244, 2007
1042007
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
KS Ong, B Nguyen, SF Syed Alwi
International journal of bank marketing 35 (3), 370-390, 2017
972017
Segmentation and brand positioning for Islamic financial services
R Muhamad, TC Melewar, S Faridah Syed Alwi
European Journal of Marketing 46 (7/8), 900-921, 2012
932012
ONLINE CORPORATE BRAND IMAGES AND CONSUMER LOYALTY.
SFS Alwi
International journal of business & society 10 (2), 2009
652009
The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia
AS Ajina, A Japutra, B Nguyen, SF Syed Alwi, AH Al-Hajla
Asia Pacific Journal of Marketing and Logistics 31 (3), 691-713, 2019
562019
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal
S Bose, SK Roy, SFS Alwi, B Nguyen
Journal of Business Research 116, 734-744, 2020
492020
Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment: A food consumption perspective
BL Dey, S Alwi, F Yamoah, SA Agyepong, H Kizgin, M Sarma
International Marketing Review 36 (5), 771-804, 2019
492019
A framework to attain brand promise in an online setting
S Alwi, S Azwan Ismail
Marketing Intelligence & Planning 31 (5), 557-578, 2013
482013
Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students
S Alwi, N Che-Ha, B Nguyen, EM Ghazali, DM Mutum, PJ Kitchen
Qualitative Market Research: An International Journal 23 (1), 47-68, 2020
412020
Consumer engagement with social media platforms: a study of the influence of attitudinal components on cutting edge technology adaptation behaviour
SS Muhammad, BL Dey, MM Kamal, SFS Alwi
Computers in Human Behavior 121, 106802, 2021
382021
The link between offline brand attributes and corporate brand image in bookstores
R Vinhas Da Silva, S Faridah Syed Alwi
Journal of Product & Brand Management 17 (3), 175-187, 2008
342008
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