Sharifah Alwi
Sharifah Alwi
Verified email at brunel.ac.uk
Title
Cited by
Cited by
Year
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
RV Da Silva, SFS Alwi
Journal of Product & Brand Management, 2006
2252006
Online corporate brand image, satisfaction and loyalty
RV Da Silva, SFS Alwi
Journal of Brand Management 16 (3), 119-144, 2008
1532008
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
SFS Alwi, PJ Kitchen
Journal of Business research 67 (11), 2324-2336, 2014
1422014
Perceived benefits, perceived risk, and trust
TC Melewar, S Alwi, MT Liu, JL Brock, GC Shi, R Chu, TH Tseng
Asia Pacific Journal of Marketing and Logistics, 2013
1352013
Online brand attributes and online corporate brand images
RV Da Silva, SFS Alwi
European Journal of Marketing, 2008
1272008
Designing corporate brand experience in an online context: A qualitative insight
ZL Hamzah, SFS Alwi, MN Othman
Journal of Business Research 67 (11), 2299-2310, 2014
912014
Online and offline corporate brand images: do they differ?
SFS Alwi, RV Da Silva
Corporate Reputation Review 10 (4), 217-244, 2007
892007
Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach
TC Melewar, S Alwi, SJ Gorane, R Kant
Asia Pacific Journal of Marketing and Logistics, 2013
852013
Segmentation and brand positioning for Islamic financial services
T Abimbola, M Trueman, O Iglesias, R Muhamad, TC Melewar, SFS Alwi
European Journal of Marketing, 2012
612012
Online corporate brand images and consumer loyalty
SFS Alwi
International Journal of Business and Society 10 (2), 1, 2009
432009
The importance of ethics in branding: Mediating effects of ethical branding on company reputation and brand loyalty
SFS Alwi, SM Ali, B Nguyen
Business Ethics Quarterly 27 (3), 393-422, 2017
322017
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
KS Ong, B Nguyen, SFS Alwi
International Journal of Bank Marketing, 2017
322017
Brand‐extension feedback effects: an Asian branding perspective
TC Melewar, S Alwi, A Dwivedi, B Merrilees
Asia Pacific Journal of Marketing and Logistics, 2013
322013
Explicating industrial brand equity
SFS Alwi, B Nguyen, TC Melewar, YH Loh, M Liu
Industrial Management & Data Systems, 2016
302016
A framework to attain brand promise in an online setting
S Alwi, SA Ismail
Marketing Intelligence & Planning 31 (5), 557-578, 2013
292013
The link between offline brand attributes and corporate brand image in bookstores
RV Da Silva, SFS Alwi
Journal of Product & Brand Management, 2008
292008
Prospective and challenges of internet banking in Yemen: an analysis of bank websites
AHS Zolait, A Sulaiman, SFS Alwi
International Journal of Business Excellence 1 (3), 353-374, 2008
202008
Corporate branding: Areas, arenas and approaches
TC Melewar, SFS Alwi
Routledge, 2015
172015
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal
S Bose, SK Roy, SFS Alwi, B Nguyen
Journal of Business Research, 2018
152018
Branding in the Asian context: a Malaysian perspective
SFS Alwi, TC Melewar
Asia Pacific Journal of Marketing and Logistics 25 (2), 287, 2013
142013
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Articles 1–20