| Sporting Facebook: A content analysis of NCAA organizational sport pages and Big 12 conference athletic department pages L Wallace, J Wilson, K Miloch International Journal of Sport Communication 4 (4), 422-444, 2011 | 311 | 2011 |
| I LIKE IT: EXAMINING NFL FACEBOOK COMMUNICATION STRATEGIES. L Wallace-McRee, JW Lee Journal of Contemporary Athletics 10 (4), 2016 | 10 | 2016 |
| Sporting Facebook: A case study of Dallas’ professional sports on Facebook L Wallace, C Yang, K Miloch 8th Annual Conference of the Sport Marketing Association, October, 26-29, 2010 | 5 | 2010 |
| Brand-building pedagogy: Professional self-branding for career advancement in kinesiology JW Lee, L Wallace-McRee International Journal of Kinesiology in Higher Education 2 (2), 42-53, 2018 | 4 | 2018 |
| Professional sport and Facebook: A content analysis of branding, marketing, and communication strategies in the National Football League L Wallace-McRee Texas Woman's University, 2012 | 4 | 2012 |
| Getting to the point: Integrating fast-presentation design in kinesiology and sport management JW Lee, TW Cavanaugh, L Wallace-McRee International Journal of Kinesiology in Higher Education 2 (3), 67-75, 2018 | 2 | 2018 |
| The Model for Strategic Social Media Brand Communication Worksheet Wallace-McRee Branded: Branding in Sport Business 2, 353-360, 2018 | | 2018 |
| Subway: Branding the Footlong L Wallace-McRee Branded: Branding in Sport Business 2, 81-29, 2018 | | 2018 |
| Just Dew It: The Myths and Image of Mountain Dew JW Lee, L Wallace-McRee Branded: Branding in Sport Business 2, 69-80, 2018 | | 2018 |
| Branding Sport through Social Media Wallace-McRee Branded: Branding in Sport Business 2, 13-26, 2018 | | 2018 |
| Introduction to Branding: Laying the Foundation for Understanding Branding in Sport Business KS Miloch, L Wallace-McRee, JW Lee Branded: Branding in Sport Business 2, 3-10, 2018 | | 2018 |
Jason LeeProfessor of Sport Management & Program Coordinator, University of North FloridaVerified email at unf.edu
