| Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia Z Mohaidin, KT Wei, MA Murshid International Journal of Tourism Cities 3 (4), 442-465, 2017 | 166 | 2017 |
| Determinants of online purchase intention: a PLS-SEM approach: evidence from Indonesia CK Dewi, Z Mohaidin, MA Murshid Journal of asia business studies 14 (3), 281-306, 2020 | 158 | 2020 |
| Models and theories of prescribing decisions: A review and suggested a new model MA Murshid, Z Mohaidin Pharmacy Practice (Granada) 15 (2), 2017 | 100 | 2017 |
| The mediating effect of affective organizational commitment in the relationship between organizational justice and organizational citizenship behavior: A conceptual model M Alzayed, J Jauhar, Z Mohaidin Asian Social Science 13 (5), 165, 2017 | 30 | 2017 |
| A systematic review of the influence of medical representatives and promotional tools on prescribing: A comparison between developed and developing countries MA Murshid, Z Mohaidin International Journal of Pharmaceutical and Healthcare Marketing 11 (4), 361-394, 2017 | 27 | 2017 |
| Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction MA Murshid, Z Mohaidin, G Yen Nee, Y Fernando Asia Pacific Journal of Marketing and Logistics 28 (5), 780-806, 2016 | 20 | 2016 |
| Purchasing behaviour: Mediating roles of brand personality and religiosity in the purchase of halal cosmetics N Rubiyanti, Z Mohaidin, MA Murshid Global Journal Al-Thaqafah, 113-120, 2022 | 16 | 2022 |
| Development and validation of an instrument designed to measure factors influencing physician prescribing decisions MA Murshid, Z Mohaidin, M Zayed Pharmacy Practice (Granada) 17 (4), 2019 | 15 | 2019 |
| The influence of information, brand, medical representatives and sales promotion on physician prescribing decision MA Murshid, Z Mohaidin Journal of Pharmaceutical Health Services Research 9 (3), 259-269, 2018 | 15 | 2018 |
| Physicians’ perceptions towards brand medicine and its effect on prescribing: a narrative review MA Murshid, Z Mohaidin Journal of Generic Medicines 13 (4), 157-183, 2017 | 15 | 2017 |
| Factors influencing consumer intentions to avoid broiler chicken meat and products in Malaysia LC Huang, YN Goh, Z Mohaidin International Food Research Journal 21 (1), 181, 2014 | 13 | 2014 |
| The relation of justice and organizational citizenship behaviour in government ministries: The mediating of affective commitment M Zayed, J Jauhar, Z Mohaidin, MA Murshid Employee Responsibilities and Rights Journal 34 (2), 139-167, 2022 | 12 | 2022 |
| The influence patient’s characteristics “requests and expectations” on physician prescribing behavior: A review MA Murshid, Z Mohaidin, G Yen Nee International Journal of Pharmaceutical and Healthcare Marketing 10 (4), 390-411, 2016 | 12 | 2016 |
| Influence of pharmacists expertise on physicians prescription decisions MA Murshid, Z Mohaidin, GY Nee Tropical Journal of Pharmaceutical Research 15 (7), 1549-1557, 2016 | 12 | 2016 |
| Effects of inter-organizational justice on dimensions of organizational citizenship Behaviours: A study on Kuwait ministries’ employees M Zayed, J Jauhar, Z Mohaidin, MA Murshid Management and Labour Studies 45 (4), 444-470, 2020 | 11 | 2020 |
| The roles of switching barriers and corporate image between user experience and loyalty in Indonesia mobile network operators I Rachmawati, Z Mohaidin International Journal of Science and Management Studies 2 (1), 48-57, 2019 | 11 | 2019 |
| Moderating effects of contextual factors on relationship between pharmaceutical marketing strategies and physician prescription decision: A review MA Murshid, Z Mohaidin, GY Nee Tropical Journal of Pharmaceutical Research 15 (7), 1559-1568, 2016 | 11 | 2016 |
| The linking of brand personality, trust, attitude and purchase intention of halal cosmetic in Indonesia; A conceptual paper N Rubiyanti, Z Mohaidin International Journal of Engineering & Technology 7 (4.38), 1292, 2018 | 9 | 2018 |
| Customers’ behavioral intentions towards heritage café in the George Town world heritage site (WHS), Penang, Malaysia HK Cheah, YN Goh, SM Isa, Z Mohaidin Journal of Business and Social Development 6 (1), 109-119, 2018 | 8 | 2018 |
| Behavioural Economics Approach on Consumer Brand Choice—An Individual Analysis Z Mohaidin Procedia-Social and Behavioral Sciences 65, 410-418, 2012 | 8 | 2012 |
