| The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective AA Safeer, Y He, M Abrar Asia Pacific Journal of Marketing and Logistics 33 (5), 1123-1138, 2020 | 120 | 2020 |
| Role of brand experience in predicting consumer loyalty AA Safeer, H Yuanqiong, M Abrar, R Shabbir, HMW Rasheed Marketing Intelligence & Planning 39 (8), 1042-1057, 2021 | 53 | 2021 |
| Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective AA Safeer, Y He, Y Lin, M Abrar, Z Nawaz International Journal of Emerging Markets, 2021 | 50 | 2021 |
| Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context M Sohaib, AA Safeer, A Majeed Frontiers in Psychology 13, 941058, 2022 | 36 | 2022 |
| Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm AA Safeer, H Liu Journal of Product & Brand Management 32 (2), 330-342, 2023 | 33 | 2023 |
| Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: A cross-cultural Asian perspective AA Safeer, Y Chen, M Abrar, N Kumar, A Razzaq Asia Pacific Journal of Marketing and Logistics, 1-20, 2021 | 31 | 2021 |
| E-Marketing and its implementation on developing social perceptions of customers through effective marketing mix of organic textile products M Abrar, AA Safeer, SA Baig, A Ghafoor American Journal of Industrial and Business Management 6 (12), 1194-1211, 2016 | 23 | 2016 |
| DIAGNOSTICS OF THE CHALLENGES AND POTENTIAL SOLUTIONS TO IMPROVE EXPORT COMPETITIVENESS IN INTERNATIONAL MARKETS: THE CASE OF PAKISTANI READYMADE GARMENTS INDUSTRY AA Safeer, Y He, M Abrar, A Ullah Journal of Competitiveness 11 (3), 128–143, 2019 | 21 | 2019 |
| Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets AA Safeer, M Abrar, H Liu, H Yuanqiong Management Decision 60 (9), 2482-2502, 2022 | 18 | 2022 |
| Innovation is creating competitive advantage: A perspective to improve the organic textile products for business growth ABRAR MUHAMMAD, SAFEER ASIF ALI, SAJJAD AHMAD BAIG, BASHIR MOHSIN, SHABBIR ... Industria Textila 2 (70), 147-153, 2019 | 15* | 2019 |
| Predicting Bitcoin (BTC) Price in the Context of Economic Theories: A Machine Learning Approach S Erfanian, Y Zhou, A Razzaq, A Abbas, AA Safeer, T Li Entropy, 1-29, 2022 | 14 | 2022 |
| Export competitiveness analysis of Pakistan garments industry based on GEM Model AA Safeer, M ABRAR, SA BAIG, A BASIT, M ZIA-UR-REHAMAN, ... Industria Textila 3 (69), 219-229, 2018 | 12 | 2018 |
| Firm Innovation Activities and Consumer Brand Loyalty: A Path to Business Sustainability in Asia L Yi, MS Khan, AA Safeer Frontiers in Psychology, 4294, 2022 | 11 | 2022 |
| Role of Artificial Neural Networks Techniques in Development of Market Intelligence: A Study of Sentiment Analysis of eWOM of a Women’s Clothing Company Z Nawaz, Z C., F Nawaz, AA Safeer, W Irshad Journal of Theoretical and Applied Electronic Commerce Research 16, 1862–1876, 2021 | 10 | 2021 |
| E-marketing development and its application in textile sector of Pakistan—A theoretical review M Abrar, X Deng, AA Safeer, A Ghafoor, SA Baig Journal of Service Science and Management 9 (03), 243, 2016 | 10 | 2016 |
| Impact of performance lower than expectations on work behaviors: the moderating effect of status mutability and mediating role of regulatory focus N Kumar, MY Hossain, Y Jin, AA Safeer, T Chen Psychology Research and Behavior Management, 2257-2270, 2021 | 9 | 2021 |
| ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN SUSTAINING EARNING VALUE: INSIGHTS FROM AN EMERGING COUNTRY A Ullah, C Pinglu, S Ullah, AA Safeer, SM Perhiar Asian Economic and Financial Review 10 (11), 1280-1298, 2020 | 7 | 2020 |
| Understanding the factors affecting AI services adoption in hospitality: The role of behavioral reasons and emotional intelligence HMW Rasheed, Y Chen, HMU Khizar, AA Safeer Heliyon 9 (6), 2023 | 6 | 2023 |
| A Study of Impacting Factors on Technology Adoption in the Public Sector of Pakistan M Atique, AA Safeer, A Ullah, H Iftikhar Journal of Contemporary Issues in Business and Government Vol 27 (2), 1281-1302, 2021 | 5 | 2021 |
| Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry AA Safeer, TT Le Asia Pacific Journal of Marketing and Logistics 35 (12), 2947-2964, 2023 | 4 | 2023 |
