Associate Professor James E. Richard
Associate Professor James E. Richard
Verified email at vuw.ac.nz
Title
Cited by
Cited by
Year
Corporate image, loyalty, and commitment in the consumer travel industry
JE Richard, A Zhang
Journal of Marketing Management, 2011
1522011
An examination of customer relationship management (CRM) technology adoption and its impact on business-to-business customer relationships
JE Richard, PC Thirkell, SL Huff
Total Quality Management & Business Excellence 18 (8), 927-945, 2007
982007
In-store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jósza, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
672011
Facebook: Investigating the influence on consumer purchase intention
JE Richard, S Guppy
Asian Journal of Business Research 4 (2), 1-15, 2014
532014
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
JE Richard, PG Meuli
Journal of Marketing Management 29 (5-6), 698-719, 2013
532013
The strategic value of CRM: a technology adoption perspective
JE Richard, PC Thirkell, SL Huff
Journal of Strategic Marketing 15 (5), 421-439, 2007
452007
Intranet portals: Marketing and managing individuals’ acceptance and use
WD Neill, JE Richard
Australasian Marketing Journal (AMJ) 20 (2), 147-157, 2012
402012
Small but sophisticated
M Renton, U Daellenbach, S Davenport, J Richard
Journal of Research in Marketing and Entrepreneurship, 2015
372015
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing
Tourism Management 71, 518-529, 2019
192019
Publishing success of marketing academics: antecedents and outcomes
J Richard, G Plimmer, KS Fam, C Campbell
European Journal of Marketing, 2015
182015
The impact of Customer Relationship Management (CRM) technology on business-to-business customer relationships
JE Richard
Victoria University of Wellington, 2008
172008
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
M Renton, U Daellenbach, S Davenport
Journal of Brand Management 23 (3), 289-305, 2016
142016
Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
JE Richard, F Purnell
Journal of Interactive Marketing 37, 1-15, 2017
102017
The perfect little bump: does the media portrayal of pregnant celebrities influence prenatal attachment?
J Krisjanous, JE Richard, A Gazley
Psychology & Marketing 31 (9), 758-773, 2014
92014
Markets and market boundaries: a social practice approach
M Gosling, J Richard, Y Seo
Journal of Service Theory and Practice, 2017
62017
Consumer attitude towards sales promotion techniques: a multi-country study
KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu
Asia Pacific Journal of Marketing and Logistics, 2019
52019
Digital banking: Investigating the use of social media and mobile applications in building relationships, loyalty and reducing churn
MA Barnes, JE Richard
Academy of Marketing Conference, 7-14 July, 1-24, 2014
42014
An update of the Vox Populi approach to academic journal rankings: 2011 in review
JE Richard, KS Fam, G Plimmer, S Gerschewski
Asia Journal of Business Research 2 (1), 1-18, 2012
42012
Customer Relationship Management (CRM) Technology Impact On Business-To-Business Customer Relationships: Development Of A Conceptual Model
JE Richard, SL Huff, PC Thirkell
Business Interaction, Relationships and Networks, 124-134, 2005
42005
Entrepreneurship in marketing: Socializing partners for brand governance in EM firms
M Renton, JE Richard
Journal of Business Research 113, 180-188, 2020
32020
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Articles 1–20