Associate Professor James E. Richard
Associate Professor James E. Richard
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Cited by
Cited by
Corporate image, loyalty, and commitment in the consumer travel industry
JE Richard, A Zhang
Journal of Marketing Management, 2011
An examination of customer relationship management (CRM) technology adoption and its impact on business-to-business customer relationships
JE Richard, PC Thirkell, SL Huff
Total Quality Management & Business Excellence 18 (8), 927-945, 2007
In-store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jósza, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
Facebook: Investigating the influence on consumer purchase intention
JE Richard, S Guppy
Asian Journal of Business Research 4 (2), 1-15, 2014
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
JE Richard, PG Meuli
Journal of Marketing Management 29 (5-6), 698-719, 2013
The strategic value of CRM: a technology adoption perspective
JE Richard, PC Thirkell, SL Huff
Journal of Strategic Marketing 15 (5), 421-439, 2007
Intranet portals: Marketing and managing individuals’ acceptance and use
WD Neill, JE Richard
Australasian Marketing Journal (AMJ) 20 (2), 147-157, 2012
Small but sophisticated
M Renton, U Daellenbach, S Davenport, J Richard
Journal of Research in Marketing and Entrepreneurship, 2015
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing
Tourism Management 71, 518-529, 2019
Publishing success of marketing academics: antecedents and outcomes
J Richard, G Plimmer, KS Fam, C Campbell
European Journal of Marketing, 2015
The impact of Customer Relationship Management (CRM) technology on business-to-business customer relationships
JE Richard
Victoria University of Wellington, 2008
Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
M Renton, U Daellenbach, S Davenport
Journal of Brand Management 23 (3), 289-305, 2016
Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
JE Richard, F Purnell
Journal of Interactive Marketing 37, 1-15, 2017
The perfect little bump: does the media portrayal of pregnant celebrities influence prenatal attachment?
J Krisjanous, JE Richard, A Gazley
Psychology & Marketing 31 (9), 758-773, 2014
Markets and market boundaries: a social practice approach
M Gosling, J Richard, Y Seo
Journal of Service Theory and Practice, 2017
Consumer attitude towards sales promotion techniques: a multi-country study
KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu
Asia Pacific Journal of Marketing and Logistics, 2019
Digital banking: Investigating the use of social media and mobile applications in building relationships, loyalty and reducing churn
MA Barnes, JE Richard
Academy of Marketing Conference, 7-14 July, 1-24, 2014
An update of the Vox Populi approach to academic journal rankings: 2011 in review
JE Richard, KS Fam, G Plimmer, S Gerschewski
Asia Journal of Business Research 2 (1), 1-18, 2012
Customer Relationship Management (CRM) Technology Impact On Business-To-Business Customer Relationships: Development Of A Conceptual Model
JE Richard, SL Huff, PC Thirkell
Business Interaction, Relationships and Networks, 124-134, 2005
Entrepreneurship in marketing: Socializing partners for brand governance in EM firms
M Renton, JE Richard
Journal of Business Research 113, 180-188, 2020
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