Alex Fenton
Cited by
Cited by
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
C Anagnostopoulos, P Parganas, S Chadwick, A Fenton
European Sport Management Quarterly 18 (4), 413-438, 2018
Digital and social media marketing: a results-driven approach
A Heinze, G Fletcher, A Cruz
Routledge, 2016
Social Media Conversations About High Engagement Sports Team Brands
S Chadwick, A Fenton, R Dron, W Ahmed
IIM Kozhikode Society and Management Review 10 (2), 2021
Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd.
A Heinze, M Griffiths, A Fenton, G Fletcher
Global Business and Organizational Excellence 37 (4), 6-13, 2018
Recognizing events 4.0: The digital maturity of events
WG Ryan, A Fenton, W Ahmed, P Scarf
International Journal of Event and Festival Management 11 (1), 47-68, 2020
Understanding sporting social media brand communities, place and social capital: A netnography of football fans
A Fenton, BJ Keegan, KD Parry
Communication & Sport 11 (2), 313-333, 2023
Studying social media communities: blending methods with netnography
A Fenton, CT Procter
Female fans and social media: Micro-communities and the formation of social capital
A Fenton, L Gillooly, CM Vasilica
European Sport Management Quarterly 23 (2), 370-390, 2023
Strategic digital transformation: A results-driven approach
A Fenton, G Fletcher, M Griffiths
Routledge, 2019
Virtual reality and sports: The rise of mixed, augmented, immersive, and esports experiences
A Miah, A Fenton, S Chadwick
21st century sports: How technologies will change sports in the digital age …, 2020
21st Century Sports
SL Schmidt
Springer International Publishing, 2020
Binge watching and the role of social media virality towards promoting Netflix’s Squid Game
W Ahmed, A Fenton, M Hardey, R Das
IIM Kozhikode Society & Management Review 11 (2), 222-234, 2022
The field behind the screen: Social capital and the social media communications of a football club brand
A Fenton
University of Salford, 2018
‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic
G Crawford, A Fenton, S Chadwick, S Lawrence
International Review for the Sociology of Sport 57 (4), 515-531, 2022
Digital and social media
A Fenton, B Helleu
Routledge Handbook of Football Business and Management, 2018
Esports in the Olympic and Paralympic Games: The business case for integration
A Miah, A Fenton
Routledge handbook of the Olympic and Paralympic Games, 160-170, 2020
Social media
A Fenton, M Mohamad, A Jones
Routledge, 2020
Football fandom as a platform for digital health promotion and behaviour change: a mobile app case study
A Fenton, AM Cooper-Ryan, M Hardey, W Ahmed
International Journal of Environmental Research and Public Health 19 (14), 8417, 2022
Digital business evolution: lessons from a decade of KTP industry projects
M Griffiths, A Heinze, A Fenton, G Fletcher
Netnography: An Approach to Ethnography in the Digital Age
A Fenton, KD Parry
The SAGE Handbook of Social Media Research Methods, 214-227, 2022
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