Alex Fenton

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Gordon FletcherSchool Lead for Research, Salford Business School, University of SalfordVerified email at salford.ac.uk
Richard DronSenior Lecturer in Business Information SystemsVerified email at mmu.ac.uk
Dr. Wasim Ahmed, PhDSenior Lecturer in MarketingVerified email at hull.ac.uk
Marie GriffithsSalford Busines SchoolVerified email at salford.ac.uk
Aleksej HEINZEAssociate Professor at KEDGE Business SchoolVerified email at kedgebs.com
Keith D. ParryBournemouth UniversityVerified email at bournemouth.ac.uk
Dr Mariann (Maz) HardeyProfessor, Advanced Research Computing (ARC) The University of DurhamVerified email at durham.ac.uk
Dr. Petros ParganasadidasVerified email at adidas.com
Christos Anagnostopoulos (Ph.D)Ass. Professor Sport Management, HBKU, QatarVerified email at hbku.edu.qa
Chris Procterretired Senior Lecturer, University of SalfordVerified email at salford.ac.uk
Dr. Cristina M VasilicaLecturer in digital health and societyVerified email at salford.ac.uk
Leah GilloolySenior Lecturer in Marketing, Manchester Metropolitan UniversityVerified email at mmu.ac.uk
Phil ScarfCardiff UniversityVerified email at cardiff.ac.uk
W. Gerard RyanUniversity of HuddersfieldVerified email at hud.ac.uk
Brendan James KeeganAssistant Professor in Marketing, Maynooth UniversityVerified email at mu.ie
Anna Mary Cooper-Ryan (née Cooper)Centre for Health Sciences Research, University of SalfordVerified email at salford.ac.uk
Sascha L. SchmidtWHU - Otto Beisheim School of Management, Center for Sports and ManagementVerified email at whu.edu
Dr Mostafa MohamadAssociate Professor at Newcastle Business School & Alliance Manchester Bsueinss SchoolVerified email at zu.ac.ae
Garry CrawfordProfessor of Sociology, University of SalfordVerified email at salford.ac.uk
Stefan LawrenceLeeds Beckett UniversityVerified email at leedsbeckett.ac.uk

Alex Fenton

University of Chester

Verified email at chester.ac.uk - Homepage

Digital Transformation Social Media marketing Technology Enhanced Learning


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations C Anagnostopoulos, P Parganas, S Chadwick, A Fenton European Sport Management Quarterly 18 (4), 413-438, 2018	270	2018
Digital and social media marketing: a results-driven approach A Heinze, G Fletcher, A Cruz Routledge, 2016	153	2016
Social Media Conversations About High Engagement Sports Team Brands S Chadwick, A Fenton, R Dron, W Ahmed IIM Kozhikode Society and Management Review 10 (2), 2021	51	2021
Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd. A Heinze, M Griffiths, A Fenton, G Fletcher Global Business and Organizational Excellence 37 (4), 6-13, 2018	49	2018
Recognizing events 4.0: The digital maturity of events WG Ryan, A Fenton, W Ahmed, P Scarf International Journal of Event and Festival Management 11 (1), 47-68, 2020	48	2020
Understanding sporting social media brand communities, place and social capital: A netnography of football fans A Fenton, BJ Keegan, KD Parry Communication & Sport 11 (2), 313-333, 2023	45	2023
Studying social media communities: blending methods with netnography A Fenton, CT Procter	39	2019
Female fans and social media: Micro-communities and the formation of social capital A Fenton, L Gillooly, CM Vasilica European Sport Management Quarterly 23 (2), 370-390, 2023	34	2023
Strategic digital transformation: A results-driven approach A Fenton, G Fletcher, M Griffiths Routledge, 2019	29	2019
Virtual reality and sports: The rise of mixed, augmented, immersive, and esports experiences A Miah, A Fenton, S Chadwick 21st century sports: How technologies will change sports in the digital age …, 2020	25	2020
21st Century Sports SL Schmidt Springer International Publishing, 2020	19	2020
Binge watching and the role of social media virality towards promoting Netflix’s Squid Game W Ahmed, A Fenton, M Hardey, R Das IIM Kozhikode Society & Management Review 11 (2), 222-234, 2022	16	2022
The field behind the screen: Social capital and the social media communications of a football club brand A Fenton University of Salford, 2018	9	2018
‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic G Crawford, A Fenton, S Chadwick, S Lawrence International Review for the Sociology of Sport 57 (4), 515-531, 2022	8	2022
Digital and social media A Fenton, B Helleu Routledge Handbook of Football Business and Management, 2018	8	2018
Esports in the Olympic and Paralympic Games: The business case for integration A Miah, A Fenton Routledge handbook of the Olympic and Paralympic Games, 160-170, 2020	6	2020
Social media A Fenton, M Mohamad, A Jones Routledge, 2020	6	2020
Football fandom as a platform for digital health promotion and behaviour change: a mobile app case study A Fenton, AM Cooper-Ryan, M Hardey, W Ahmed International Journal of Environmental Research and Public Health 19 (14), 8417, 2022	5	2022
Digital business evolution: lessons from a decade of KTP industry projects M Griffiths, A Heinze, A Fenton, G Fletcher	5	2018
Netnography: An Approach to Ethnography in the Digital Age A Fenton, KD Parry The SAGE Handbook of Social Media Research Methods, 214-227, 2022	4	2022

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