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Yu-Shan (Sandy) Huang
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Why sabotage customers who mistreat you? Activated hostility and subsequent devaluation of targets as a moral disengagement mechanism.
YSS Huang, RL Greenbaum, JM Bonner, CS Wang
Journal of Applied Psychology 104 (4), 495, 2019
842019
Service robots in full-and limited-service restaurants: Extending technology acceptance model
WK Kao, YSS Huang
Journal of Hospitality and Tourism Management 54, 10-21, 2023
732023
Chatbots and service failure: When does it lead to customer aggression
YSS Huang, P Dootson
Journal of Retailing and Consumer Services 68, 103044, 2022
702022
Chatbot service usage during a pandemic: fear and social distancing
YS Huang, WK Kao
The Service Industries Journal, 1-21, 2021
422021
The Role of Customer Perceived Ethicality in Explaining the Impact of Incivility Among Employees on Customer Unethical Behavior and Customer Citizenship Behavior
YS Huang, S Wei, T Ang
Journal of Business Ethics, 1-17, 2021
402021
How does customer orientation influence authentic emotional display?
YSS Huang, TJ Brown
Journal of Services Marketing, 2016
222016
Necessary evil: a strategy to manage dysfunctional customer behavior
YSS Huang, X Fang, R Liu
Journal of Services Marketing, 2021
172021
Conjunctionitis: a call for clarity in construct definitions
KE Voss, AR Zablah, YSS Huang, G Chakraborty
European Journal of Marketing, 2020
122020
Face gain and face loss in restaurant consumers’ brand advocate behaviors
YS Huang, YC Wang, PJ Kuo
Journal of Hospitality & Tourism Research 43 (3), 395-415, 2019
122019
A shift in corporate prioritization of CSR issues
KT Smith, YSS Huang
Corporate Communications: An International Journal, 2022
112022
The Positive Influence of Watching Others Receive Preferential Treatment on Rewards Program Participation: The Moderating Role of Rule Knowledge
YS Huang, TJ Brown
Services Marketing Quarterly 44 (1), 30-50, 2023
32023
Pepper, just show me the way! How robotic shopping assistants should look and act
N Fukawa, YS Huang, BJ Babin
Journal of Consumer Behaviour, 2023
32023
Consumers’ willingness to try a robotic shopping assistant: the role of imagery: an abstract
N Fukawa, YS Huang
Academy of Marketing Science Annual Conference, 89-89, 2018
22018
Enhancement motivation derived from envy: The positive influence of watching others receive preferential treatment
YSS Huang
Oklahoma State University, 2017
12017
The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic: An Abstract
YSS Huang, WK Kao
Academy of Marketing Science Annual Conference-World Marketing Congress, 99-100, 2022
2022
Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: The Role of Customers’ Perceived Ethicality: An Abstract
YSS Huang, SM Wei, T Ang
Academy of Marketing Science Annual Conference, 405-406, 2022
2022
Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract
YSS Huang, N Fukawa
Academy of Marketing Science Annual Conference, 55-56, 2019
2019
When necessary evil is good: Customers’ reaction to the witnessing dysfunctional customer behavior
YS Huang, X Fang, R Liu
2017
BENIGN ENVY: THE POSITIVE INFLUENCE OF WATCHING OTHERS RECEIVE PREFERENTIAL TREATMENT
YSS Huang
ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 183, 2016
2016
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Articles 1–19