| No future without the past? Predicting churn in the face of customer privacy N Holtrop, JE Wieringa, MJ Gijsenberg, PC Verhoef International Journal of Research in Marketing 34 (1), 154-172, 2017 | 65 | 2017 |
| Reproducibility in Management Science M Fišar, B Greiner, C Huber, E Katok, AI Ozkes, ... Management Science 70 (3), 1343-1356, 2024 | 34 | 2024 |
| Timing customer reactivation initiatives N Holtrop, JE Wieringa International Journal of Research in Marketing, 2023 | 7* | 2023 |
| The impact of nutrition claims on purchase behavior for food products N Holtrop, K Cleeren, K Geyskens, PC Verhoef International Journal of Research in Marketing, 2024 | 6* | 2024 |
| Healthy shopping dynamics: The healthiness of sequential grocery choices K van Ittersum, MT van der Heide, N Holtrop, THA Bijmolt, J van Doorn Journal of Retailing 100 (1), 24-40, 2024 | 4 | 2024 |
| Competitive reactions to personal selling: the difference between strategic and tactical actions N Holtrop, JE Wieringa, MJ Gijsenberg, P Stern SOM Research Reports, 2016 | 3 | 2016 |
| Niet-routinematige vaardigheden in hbo-profielen J Allen, B Belfi, D Fouarge, N Holtrop, S Kozole | 2 | 2021 |
| Optimal policy design for the sugar tax K Geyskens, A Grigoriev, N Holtrop, A Nedelko arXiv preprint arXiv:1810.07243, 2018 | 2 | 2018 |
| Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength M Van Crombrugge, N Holtrop, K Cleeren, E Breugelmans International Journal of Research in Marketing 42 (1), 171-191, 2025 | 1 | 2025 |
| Leveraging data rich environments using marketing analytics N Holtrop | 1 | 2017 |
| Paving the way for responsible retailing N Holtrop, L Lobschat, A ter Braak Journal of Retailing, 2025 | | 2025 |
| All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions L Lobschat, N Holtrop, N Bruce, RC Rao Wharton Customer Analytics Research Paper, 2020 | | 2020 |
Jaap E. WieringaUniversity of GroningenVerified email at rug.nl
