| No future without the past? Predicting churn in the face of customer privacy N Holtrop, JE Wieringa, MJ Gijsenberg, PC Verhoef International Journal of Research in Marketing 34 (1), 154-172, 2017 | 56 | 2017 |
| The Impact of Nutrition Claims on Purchase Behavior for Food Products N Holtrop, K Cleeren, K Geyskens, PC Verhoef Available at SSRN 3443413, 2021 | 5* | 2021 |
| Timing customer reactivation initiatives N Holtrop, JE Wieringa International Journal of Research in Marketing, 2023 | 3* | 2023 |
| Competitive reactions to personal selling: the difference between strategic and tactical actions N Holtrop, JE Wieringa, MJ Gijsenberg, P Stern SOM Research Reports, 2016 | 3 | 2016 |
| Optimal policy design for the sugar tax K Geyskens, A Grigoriev, N Holtrop, A Nedelko arXiv preprint arXiv:1810.07243, 2018 | 2 | 2018 |
| Niet-routinematige vaardigheden in hbo-profielen J Allen, B Belfi, D Fouarge, N Holtrop, S Kozole | 1 | 2021 |
| Leveraging data rich environments using marketing analytics N Holtrop | 1 | 2017 |
| Healthy shopping dynamics: The healthiness of sequential grocery choices K van Ittersum, MT van der Heide, N Holtrop, THA Bijmolt, J van Doorn Journal of Retailing, 2023 | | 2023 |
| All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions L Lobschat, N Holtrop, N Bruce, RC Rao Wharton Customer Analytics Research Paper, 2020 | | 2020 |
Jaap E. WieringaUniversity of GroningenVerified email at rug.nl
