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Manuela López
Manuela López
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Cited by
Cited by
Year
Determinants of E-WOM influence: The role of consumers’ internet experience
M López, M Sicilia
Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014
3362014
eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making
M López, M Sicilia
Journal of Interactive Advertising 14 (2), 86-97, 2014
1772014
How WOM marketing contributes to new product adoption: Testing competitive communication strategies
M López, M Sicilia
European Journal of Marketing 47 (7), 1089-1114, 2013
1222013
Marketing en redes sociales
M Sicilia, M Palazón, I López, M López
ESIC Editorial, 2021
972021
Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico
M López, M Sicilia
Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013
852013
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
M López, M Sicilia, AA Moyeda-Carabaza
Internet Research 27 (1), 21-51, 2017
832017
What drives crowdfunding participation? The influence of personal and social traits
Y Rodriguez-Ricardo, M Sicilia, M López
Spanish Journal of Marketing-ESIC 22 (2), 163-182, 2018
702018
The influence of “Facebook friends” on the intention to join brand pages
M Palazon, M Sicilia, M Lopez
Journal of Product & Brand Management 24 (6), 580-595, 2015
482015
Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust
Y Rodriguez-Ricardo, M Sicilia, M López
Journal of theoretical and applied electronic commerce research 14 (3), 1-16, 2019
472019
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
M López, M Sicilia, PWJ Verlegh
Journal of Research in Interactive Marketing 16 (1), 154-171, 2022
412022
Intentional vs. unintentional influences of social media friends
M Sicilia, M Palazón, M López
Electronic Commerce Research and Applications 42, 100979, 2020
182020
“Click like if you like it”: the effect of directional posts on social network sites
M López, M Sicilia, PWJ Verlegh
Online Information Review 41 (5), 672-690, 2017
172017
The impact of e-WOM: Determinants of influence
M López, M Sicilia
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011
172011
The customer journey: a proposal of indicators to evaluate integration and customer orientation
M Palazón, M López, M Sicilia, I López
Journal of Marketing Communications 28 (5), 528-559, 2022
162022
WOM marketing in social media
M Lopez, M Sicilia, C Hidalgo-Alcazar
Advertising in new formats and media: Current research and implications for …, 2016
152016
Identificación de líderes de opinión leales en Twitter
M LÓPEZ, M SICILIA
Cuadernos de Gestión 17 (1), 105-124, 2017
142017
Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach
O Terán, P Leger, M López
Journal of Simulation 17 (6), 658-675, 2023
102023
Use of online versus offline information sources by tourists
M López, M Sicilia
Catalan journal of communication & cultural studies 3 (2), 273-288, 2011
102011
What do we know about influencers on social media? Toward a new conceptualization and classification of influencers
M Sicilia, M López
The Palgrave handbook of interactive marketing, 593-622, 2023
82023
Estudio del comportamiento del consumidor chileno en Pinterest
AC Araya Collao, EE Castillo Bravo, CV Galleguillos Miranda, ...
Redmarka: revista académica de marketing aplicado 20, 201-229, 2018
62018
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