Dr. Ezlika M. Ghazali
Dr. Ezlika M. Ghazali
Department of Marketing, Faculty of Business and Accountancy, University of Malaya, Malaysia
Verified email at um.edu.my
Cited by
Cited by
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any
Electronic Markets 26 (2), 157-171, 2016
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
E Ghazali, PC Soon, DS Mutum, B Nguyen
Journal of Retailing and Consumer Services 39, 154-163, 2017
Demographics and personal characteristics of urban Malaysian entrepreneurs: An ethnic comparison
MN Othman, EM Ghazali, CC Ong
The 3rd International Conference on SMEs in a Global Economy, 6-7, 2004
Graduate versus non-graduate entrepreneurs in urban Malaysia: some insights into entrepreneurial personality, company and family background differences
MN Othman, E Ghazali, YS Sung
Journal for international business and entrepreneurship development 3 (1-2 …, 2006
Online loyalty and its interaction with switching barriers
D Mutum, EM Ghazali, B Nguyen, D Arnott
Journal of Retailing and Consumer Services 21 (6), 942-949, 2014
Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?
E Ghazali, D Mutum, NA Mahbob
International Journal of Electronic Marketing and Retailing 1 (1), 67-82, 2006
Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go
EM Ghazali, DS Mutum, MY Woon
Internet Research, 2019
Exploring player behavior and motivations to continue playing Pokémon GO
E Ghazali, DS Mutum, MY Woon
Information Technology & People, 2019
Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia
EM Ghazali, DS Mutum, JH Chong, B Nguyen
Asia Pacific Journal of Marketing and Logistics, 2018
Online shoppers vs non-shoppers: a lifestyle study of Malaysian Internet users
D Mutum, E Ghazali
Proceedings of Advances in Global Business Research, 166-176, 2006
Conceptualising and measuring online switching costs
E Ghazali, D Arnott, D Mutum
ACR European Advances, 2011
Attitude towards online purchase of fish in urban Malaysia: An ethnic comparison
E Ghazali, AD Mutum, NA Mahbob
Journal of Food Products Marketing 12 (4), 109-128, 2006
Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups
EM Ghazali, B Nguyen, DS Mutum, SF Yap
Sustainability 11 (12), 3237, 2019
Dietary supplement users vs nonusers In Malaysia: profile comparisons for marketing purposes
E Ghazali, D Mutum, LL Lee
AGBA 3rd World Congress, Advances in Global Business Research: 2006; Kula …, 2006
Demographic and psychographic profile of active and passive investors of KLSE: A discriminant analysis
E Ghazali, MN Othman
Asia Pacific Management Review 9 (3), 2004
Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
DS Mutum, EM Ghazali, AA Mohd-Any, B Nguyen
The Bottom Line, 2018
Customer perceived switching barriers and their impact on loyalty and habitual repurchase: a study of pure-play online retailers in the UK
E Ghazali
University of Warwick, 2011
An integrative measurement model of national competitiveness: the perspective for Malaysia
WY Wu, CY Li, MN Othman, OF Sim, AR Ibrahim, E Ghazali
Asia Pacific Management Review 9 (2), 285-300, 2004
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
AH Al-hajla, B Nguyen, TC Melewar, C Jayawardhena, E Ghazali, ...
Journal of Global Marketing 32 (4), 288-302, 2019
Islamic marketing: Compatibility with contemporary themes in marketing
E Ghazali, DS Mutum
Advances in Islamic finance, marketing, and management, 2016
The system can't perform the operation now. Try again later.
Articles 1–20