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Ramarao Desiraju
Ramarao Desiraju
Verified email at ucf.edu
Title
Cited by
Cited by
Year
Strategic service pricing and yield management
R Desiraju, SM Shugan
Journal of marketing 63 (1), 44-56, 1999
3761999
Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions
S Narayanan, R Desiraju, PK Chintagunta
Journal of marketing 68 (4), 90-105, 2004
3312004
Managing a distribution channel under asymmetric information with performance requirements
R Desiraju, S Moorthy
Management Science 43 (12), 1628-1644, 1997
2841997
Managing a distribution channel under asymmetric information with performance requirements
R Desiraju, S Moorthy
Management Science 43 (12), 1628-1644, 1997
2841997
Diffusion of new pharmaceutical drugs in developing and developed nations
R Desiraju, H Nair, P Chintagunta
International Journal of Research in Marketing 21 (4), 341-357, 2004
1382004
Strategic pricing and detailing behavior in international markets
PK Chintagunta, R Desiraju
Marketing Science 24 (1), 67-80, 2005
1152005
New product introductions, slotting allowances, and retailer discretion
R Desiraju
Journal of Retailing 77 (3), 335-358, 2001
1042001
Encouraging participation in case discussions: A comparison of the MICA and the Harvard case methods
R Desiraju, C Gopinath
Journal of Management Education 25 (4), 394-408, 2001
962001
Strategic supply chain structure design for a proprietary component manufacturer
Y Xu, H Gurnani, R Desiraju
Production and Operations Management 19 (4), 371-389, 2010
732010
Retail product-line pricing strategy when costs and products change
SM Shugan, R Desiraju
Journal of Retailing 77 (1), 17-38, 2001
512001
Sales quota plans: Mechanisms for adaptive learning
M Mantrala, K Raman, R Desiraju
Marketing Letters 8, 393-405, 1997
421997
Equity and adverse selection
R Desiraju, DEM Sappington
Journal of Economics & Management Strategy 16 (2), 285-318, 2007
382007
Optimal design of return policies
T Tran, H Gurnani, R Desiraju
Marketing Science 37 (4), 649-667, 2018
282018
Group-buying and channel coordination under asymmetric information
T Tran, R Desiraju
European Journal of Operational Research 256 (1), 68-75, 2017
282017
Comarketing alliances: Should you contract on actions or outcomes?
PR Chennamaneni, R Desiraju
Management Science 57 (4), 752-762, 2011
232011
Product introduction strategies under sequential innovation for durable goods with network effects
NN Chau, R Desiraju
Production and Operations Management 26 (2), 320-340, 2017
212017
Costs and benefits of inducing intrabrand competition: The role of limited liability
R Desiraju
Marketing Science 23 (3), 429-450, 2004
162004
Advance sales of services: using direct versus indirect channels
PR Chennamaneni, R Desiraju, A Krishnamoorthy
Journal of Service Research 20 (2), 135-151, 2017
102017
Equity and adverse selection
D Sappington, R Desiraju
University of Florida, mimeo, 2004
92004
Exchange rate pass-through and the role of international distribution channels
R Desiraju, M Shrikhande
Working Paper, 1996
71996
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Articles 1–20