| Celebrity and Non-celebrity Endorsement Effectiveness on Consumers' Attitude Towards Advertisement WNW Napi Universiti Utara Malaysia, 2015 | 27 | 2015 |
| Customer loyalty: The case of mobile phone users in Universiti Utara Malaysia M Achour, NP Md Said, A Boerhannoeddin International Journal of Management Studies (IJMS) 18 (2), 43-66, 2011 | 19 | 2011 |
| Perubahan pengurusan dalam pemasaran industri NP Md Said Jelapang 3 (1), 11-17, 2002 | 2 | 2002 |
| Online shopping intention among young males in Kuala Lumpur Z Katmin, NP Md Said, S Abdullah | 1 | 2017 |
| THE MODERATING EFFECT OF ISLAMIC PRACTICES ON THE RELATIONSHIP BETWEEN ONLINE SECURITY AND CUSTOMERS’LOYALTY IN ONLINE PURCHASING IN MALAYSIA KB Malik, MNBM Hussain, NPM Said Journal of Global Business and Social Entrepreneurship (GBSE) 4 (13), 2018 | | 2018 |
| Awareness attitude towards halal products among muslim youths in Gombak, Malaysia S Ishak, NP Md Said, S Abdullah | | 2017 |
| Celebrity Endorsement and Consumers’ Attitude towards Advertisement NPBM Said ADVANCES IN GLOBAL BUSINESS RESEARCH Vol. 12, No. 1, ISSN: 1549-9332, 1092, 2015 | | 2015 |
| Mengurus perubahan pemasaran industri abad 21 NP Md Said | | 2000 |
