Sarah Lefebvre
Sarah Lefebvre
Associate Professor of Marketing, Murray State University
Verified email at
Cited by
Cited by
Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations
ZS Johnson, H Mao, S Lefebvre, J Ganesh
Journal of Consumer Psychology, 2019
Consumer perceptions of genetically modified foods: a mixed-method approach
S Lefebvre, LA Cook, MA Griffiths
Journal of Consumer Marketing 36 (1), 113-123, 2019
The blender effect: Physical state of food influences healthiness perceptions and consumption decisions
C Szocs, S Lefebvre
Food Quality and Preference 54, 152-159, 2016
Can, cup, or bottle? The influence of beverage vessel on taste and willingness to pay
S Lefebvre, M Orlowski
International journal of hospitality management 76, 194-205, 2019
The influence of ambient scent temperature on food consumption behavior.
S Lefebvre, D Biswas
Journal of Experimental Psychology: Applied 25 (4), 753, 2019
Spread or stacked? Vertical versus horizontal food presentation, portion size perceptions, and consumption
C Szocs, S Lefebvre
Journal of Business Research 75, 249-257, 2017
The effects of guilt and sadness on sugar consumption
S Lefebvre, J Hasford, Z Wang
Journal of Business Research 100, 130-138, 2019
Thinking outside the bottle: Effects of alternative wine packaging
M Orlowski, S Lefebvre, RM Back
Journal of Retailing and Consumer Services 69, 103117, 2022
What am I tipping you for? Customer response to tipping requests at limited-service restaurants
I Karabas, M Orlowski, S Lefebvre
International Journal of Contemporary Hospitality Management 32 (5), 2007-2026, 2020
Less light, better bite: How ambient lighting influences taste perceptions
S Lefebvre, J Hasford, L Boman
Journal of Retailing and Consumer Services 65, 102732, 2022
An investigation of influencer body enhancement and brand endorsement
S Lefebvre, K Cowart
Journal of Services Marketing 36 (1), 59-72, 2022
Preparation (mis) perception: effects of involvement on food attributes and desirability
S Lefebvre, M Orlowski
British Food Journal 123 (2), 739-753, 2021
The unintended effects of tamper-evident food closures
M Orlowski, S Lefebvre, L Boman
International Journal of Hospitality Management 107, 103315, 2022
Look on the bright side: Emojis impact tipping behaviour
S Lefebvre, L Boman, M Orlowski
International Journal of Hospitality Management 117, 103653, 2024
Pluralist Masculinity: New Sexuals in Male Marketing
MA Griffiths, S Lefebvre, LA Cook, CD James
When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions
L Boman, S Lefebvre, GSU Hewage
Journal of Retailing and Consumer Services 74, 103420, 2023
The Unintended Effects of Tamper-Evident Packaging
M Orlowski, S Lefebvre, L Boman
Brand Vulgarity: The Impact on Reputation, Image and Corporate Social Responsibility: An Abstract
M Griffiths, S Lefebvre, LA Cook, C James, A Scott
Academy of Marketing Science Annual Conference, 465-466, 2020
Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations
S Lefebvre, Z Johnson, H Mao, J Ganesh
Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration of Cocktail Ingredients
H Daab, S Lefebvre, M Orlowski
Society for Marketing Advances, 2019
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