| International green marketing: A comparative study of British and Romanian firms C Gurău, A Ranchhod International marketing review 22 (5), 547-561, 2005 | 360 | 2005 |
| Market orientation and performance in the biotechnology industry: An exploratory empirical analysis K Appiah-Adu, A Ranchhod Technology Analysis & Strategic Management 10 (2), 197-210, 1998 | 227 | 1998 |
| Market orientation and customer satisfaction: Evidence from British machine tool industry S Singh, A Ranchhod Industrial marketing management 33 (2), 135-144, 2004 | 223 | 2004 |
| Comparing respondents of e‐mail and mail surveys: understanding the implications of technology A Ranchhod, F Zhou Marketing Intelligence & Planning 19 (4), 254-262, 2001 | 206 | 2001 |
| Evaluating the educational effectiveness of simulation games: A value generation model A Ranchhod, C Gurău, E Loukis, R Trivedi Information Sciences 264, 75-90, 2014 | 190 | 2014 |
| Gamification and behaviour A AlMarshedi, V Wanick, GB Wills, A Ranchhod Gamification: Using game elements in serious contexts, 19-29, 2017 | 163 | 2017 |
| How to calculate the value of a customer--Measuring customer satisfaction: A platform for calculating, predicting and increasing customer profitability C Gurau, A Ranchhod Journal of Targeting, Measurement & Analysis for Marketing 10 (3), 203-203, 2002 | 142 | 2002 |
| Customer-centric strategic planning: Integrating CRM in online business systems C Gurău, A Ranchhod, R Hackney Information technology and management 4, 199-214, 2003 | 123 | 2003 |
| Marketing strategies: A twenty-first century approach A Ranchhod, C Gauzente, J Tinson Pearson Education, 2004 | 94 | 2004 |
| Marketing strategies: a contemporary approach A Ranchhod, C Gurau Pearson Education, 2007 | 93 | 2007 |
| Conceptualizing luxury buying behavior: the Indian perspective V Jain, S Roy, A Ranchhod Journal of Product & Brand Management 24 (3), 211-228, 2015 | 92 | 2015 |
| Internet transactions and physical logistics: conflict or complementarity? C Gurau, A Ranchhod, R Hackney Logistics Information Management 14 (1/2), 33-43, 2001 | 88 | 2001 |
| The shopping experience of older supermarket consumers Y Yin, E Pei, A Ranchhod Journal of Enterprise Information Management 26 (4), 444-471, 2013 | 80 | 2013 |
| SGI: a framework for increasing the sustainability of gamification impact A AlMarshedi, V Wanick Vieira, A Ranchhod International Journal for Infonomics 8 (1/2), 1044-1052, 2015 | 71 | 2015 |
| “To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites C Gurau, A Ranchhod, C Gauzente Journal of consumer Marketing 20 (7), 652-664, 2003 | 71 | 2003 |
| Competitive advantage of a nation in the global arena: a quantitative advancement to Porter's diamond applied to the UK, USA and BRIC nations HBJ Stone, A Ranchhod Strategic Change 15 (6), 283-284, 2006 | 70 | 2006 |
| Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers C Gurău, A Ranchhod Journal of Consumer Marketing 26 (7), 496-507, 2009 | 66 | 2009 |
| The Wheel of Sukr: a framework for gamifying diabetes self-management in Saudi Arabia A AlMarshedi, GB Wills, A Ranchhod Procedia Computer Science 63, 475-480, 2015 | 64 | 2015 |
| Ethical marketing for competitive advantage on the internet C Gauzente, A Ranchhod Academy of Marketing Science Review 10, 1-7, 2001 | 59 | 2001 |
| Developing mobile marketing strategies. A Ranchhod International Journal of Mobile Marketing 2 (1), 2007 | 56 | 2007 |
Dr. Alan FyallVisit Orlando Endowed Chair of Tourism Marketing, Rosen College of Hospitality ManagementVerified email at ucf.edu
