Tammo Bijmolt
Tammo Bijmolt
Professor of Marketing Research, University of Groningen
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Cited by
Cited by
The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors
A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt
Journal of marketing research 53 (3), 297-318, 2016
Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
JWC Arts, RT Frambach, THA Bijmolt
International Journal of Research in Marketing 28 (2), 134-144, 2011
Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
J Leenheer, HJ Van Heerde, THA Bijmolt, A Smidts
International Journal of Research in Marketing 24 (1), 31-47, 2007
New empirical generalizations on the determinants of price elasticity
THA Bijmolt, HJ Van Heerde, RGM Pieters
Journal of marketing research 42 (2), 141-156, 2005
Generating global brand equity through corporate social responsibility to key stakeholders
A Torres, THA Bijmolt, JA Tribó, P Verhoef
International journal of research in marketing 29 (1), 13-24, 2012
The impact of internal factors on the export success of Dutch small and medium-sized firms
THA Bijmolt, PS Zwart
Journal of Small Business Management 32 (2), 69, 1994
Loyalty Programmes: Current Knowledge and Research Directions*
M Dorotic, THA Bijmolt, PC Verhoef
International Journal of Management Reviews 14 (3), 217-237, 2012
Will it spread or not? The effects of social influences and network topology on innovation diffusion
SA Delre, W Jager, THA Bijmolt, MA Janssen
Journal of Product Innovation Management 27 (2), 267-282, 2010
Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers
V Melnyk, SMJ Van Osselaer, THA Bijmolt
Journal of Marketing 73 (4), 82-96, 2009
Meta-analysis in marketing when studies contain multiple measurements
THA Bijmolt, RGM Pieters
Marketing letters 12, 157-169, 2001
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
H Risselada, PC Verhoef, THA Bijmolt
Journal of Marketing 78 (2), 52-68, 2014
Specification of spatial models: A simulation study on weights matrices
S Stakhovych, THA Bijmolt
Papers in Regional Science 88 (2), 389-408, 2009
Targeting and timing promotional activities: An agent-based model for the takeoff of new products
SA Delre, W Jager, THA Bijmolt, MA Janssen
Journal of business research 60 (8), 826-835, 2007
Consumer memory for television advertising: A field study of duration, serial position, and competition effects
RGM Peters, THA Bijmolt
Journal of Consumer Research 23 (4), 362-372, 1997
Children's understanding of TV advertising: Effects of age, gender, and parental influence
THA Bijmolt, W Claassen, B Brus
Journal of Consumer Policy 21 (2), 171-194, 1998
Advancing research on loyalty programs: a future research agenda
E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ...
Marketing Letters 26, 127-139, 2015
Country and consumer segmentation: Multi-level latent class analysis of financial product ownership
THA Bijmolt, LJ Paas, JK Vermunt
International Journal of Research in Marketing 21 (4), 323-340, 2004
Marketing perspectives on digital business models: A framework and overview of the special issue
PC Verhoef, THA Bijmolt
International Journal of Research in Marketing 36 (3), 341-349, 2019
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
J Schmidt, THA Bijmolt
Journal of the Academy of Marketing Science 48, 499-518, 2020
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