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Dr. Bijoylaxmi Sarmah
Dr. Bijoylaxmi Sarmah
Verified email at nerist.ac.in - Homepage
Title
Cited by
Cited by
Year
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
S Kamboj, B Sarmah, S Gupta, Y Dwivedi
International Journal of Information Management, SSCI, IF 8.210, ABDC-A …, 2018
6862018
Co-creation in hotel service innovation using smart phone apps: an empirical study
B Sarmah, S Kamboj, Z Rahman
International Journal of Contemporary Hospitality Management, SSCI I.F 9.31 …, 2017
1322017
Social media and co-creative service innovation: an empirical study
B Sarmah, S Kamboj, J Kandampully
Online Information Review, 2018
662018
Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approach
B Sarmah, Z Rahman
Benchmarking: An International Journal, 2017
642017
Customer co-creation and adoption intention towards newly developed services: An empirical study
B Sarmah, R Zillur, K Shampy
International Journal of Culture, Tourism, and Hospitality Research 11 …, 2017
462017
Consumer engagement in village eco-tourism: A case of the cleanest village in Asia–Mawlynnong
N Sharma, B Sarmah
Consumer behaviour in hospitality and tourism, 96-113, 2021
382021
Impact of mobile banking failure on bank customers’ usage behaviour: the mediating role of user satisfaction
S Kamboj, M Sharma, B Sarmah
International Journal of Bank Marketing, SSCI IF 2.8, 2021
372021
Sustainability, Social Responsibility and Value Co-Creation: A Case Study Based Approach.
B Sarmah, J Islam, Z Rahman
Procedia, 2015
372015
Construction and validation of the customer social participation in brand communities scale
S Kamboj, B Sarmah
Internet Research, SSCI I.F 6.3, 2018
342018
Antecedents of e-business adoption intention: an empirical study
B Sarmah, S Sharma, S Gupta
International Journal of Innovation Science 9 (4), 417-434, 2017
212017
Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India
B Sarmah, Z Rahman
Global Business Review 18 (5), 1325-1344, 2017
152017
Exploring Determinants of Green Marketing Practices in Food Service Industry to Attain Environmental Sustainability: A Conceptual Analysis
N Kumar Phookan, B Sarmah, T Sarika Devi
Proceedings of the 5th International Conference on Computers & Management …, 2020
82020
Customer involvement and servitization in hybrid offerings: Moderating role of digitalization and co-creation
A Behl, S Kamboj, B Sarmah
International Marketing Review, SSCI 7.304 5-year IF, ABDC-A, xx, 2023
72023
Linking the intrinsic and environmental constraints with PwD tourists’ behavioral intentions toward a travel destination: Mediating role of learned helplessness
B Sarmah, S Kamoj, R Chatterjee
Journal of Tourism Futures, 2022
72022
NEDFi: Transforming Lives Through Shared Value Creation
B Sarmah, Z Rahman
Asian Journal of Management Cases., 2016
62016
Antecedents and consequences of employee engagement for a diverse workforce
S Kamboj, B Sarmah
Management Techniques for a Diverse and Cross-Cultural Workforce, 132-148, 2018
52018
Customer participation in service innovation using SNS smartphone apps: An investigation of the Indian hotel service industry
B Sarmah, Y Shukla, R Chatterjee, S Kamboj
International Journal of Emerging Markets, SSCI I.F 2.4, 2021
32021
In search of a Blue Ocean in the Indian wine Industry
S DEVI, B SARMAH, D K.N
SOUTH ASIAN JOURNAL OF BUSINESS AND MANAGEMENT CASES, 2021
32021
Antecedents of co-creation intention and their role in developing technology based new services via customer involvement: A conceptual analysis
B Sarmah, Z Rahman
International Journal of Business Excellence, 2017
32017
Determinants of RFID Adoption Intention in the Healthcare Industry for Patient Monitoring: A Special Reference to COVID-19
B Sarmah, S Kamboj, N Phookan
Handbook of Research on Emerging Business Models and the New World Economic …, 2021
12021
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