| Understanding online consumption of public affairs news in Malaysia: A strategic approach B Omar, N Ismail, NS Kee Journal of Asian pacific communication 28 (1), 172-194, 2018 | 24 | 2018 |
| Towards Student-Centred Learning: Factors Contributing to the Adoption of E-Learn@ USM. NS Kee, B Omar, R Mohamed Malaysian Journal of Distance Education 14 (2), 2012 | 18 | 2012 |
| Unlocking young people’s engagement with online news: affective or cognitive? B Omar, H Al-Samarraie, AI Alzahrani, N See Kee Online Information Review 48 (5), 944-958, 2024 | 4 | 2024 |
| Effects of message, medium, and motivational factors on news engagement and mobile news consumption: Evidence from Malaysia B Omar, SK Ng, N Ismail Online Journal of Communication and Media Technologies 13 (3), e202325, 2023 | 4 | 2023 |
| Remittances review: Factors influencing the willingness to pay on Tencent video platform: A study among online users in China H Yingjie, NS Kee, B Omar Journal of Marketing Development and Competitiveness 14 (1), 3302-3313, 2023 | 3 | 2023 |
| Web interactivity and news credibility: Which is the stronger predictor to online news consumption in Malaysia? NS Kee, B Omar SEARCH: Journal of Media and Communication Research,(Special Issue), 89-106, 2020 | 3 | 2020 |
| Factors Influencing the Intention to Continuously Use DouYin: A Study Among Media Content Producers in China J Hu, SK Ng, R Liang PERTANIKA PROCEEDINGS, 31, 0 | | |
| Determinants of Travel Short Video-Sharing Behaviour: A Study of Douyin Users Among Generation Z in China J Duan, SK Ng Available at SSRN 4936052, 0 | | |
