| Intention to Use Mobile Payment System: A Case of Developing Market by Ethnicity H Ting, Y Yacob, L Liew, WM Lau International Research Symposium of Service Management, 2015 | 150 | 2015 |
| Perceived quality and intention to revisit coffee concept shops in Malaysia: a mixed-methods approach EL Hiram Ting, Wee Ming Lau ,Jun-Hwa Cheah ,Yusman Yacob ,Mumtaz Ali Memon British Food Journal, 2018 | 45 | 2018 |
| Negative political advertising: It's impact on voters E De Run, JT Weng, WM Lau Asian journal of business research 3 (1), 2013 | 10 | 2013 |
| Impacts of Customer Orientation, Service Orientation, Service Quality, Service Encounter Quality and Perceived Value Towards Customers Satisfaction and Behavioural Intention … WM Lau, HLV Chung, DA Paul Asian Journal of Business Research 3 (1), 2013 | 9 | 2013 |
| Metrosexual Identity: Perception Of Malaysian Male Consumers Towards Cosmetic And Skincare Product WM Lau, EC de Run, TW Jee Journal of Borneo-Kalimantan 3 (1), 2017 | 7 | 2017 |
| Will those targeted pay more? The issue of Halal Logo EC de Run, WM Lau http://www.goodhalalfood.com/2011/10/article-on-halal-signs-in-malaysia.html, 2012 | 5 | 2012 |
| Will those targeted pay more? The issue of Halal Logo EC de Run, WM Lau Readings in Marketing: An Islamic Perspective 2, 308, 2012 | 5 | 2012 |
| Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami WM Lau, L Józsa, YW Chan, YL Fong, H Ting, KL Tan International Journal of Business and Society 21 (1), 285-299, 2020 | 3 | 2020 |
| Warning Signage on Cigarette Packaging and Buying Behaviour: Does It Really Matter LW Ming, EC de Run, H Ting, F Chuah, G Singh | 2 | 2012 |
| Warning Signage on Cigarette Packaging and Buying Behaviour: Does It Really Matter WM Lau, H Ting, F Chuah, EC De Run | 1 | 2016 |
| Personal Values Perceptions on Involvement and Attitude Towards Discount Sales Promotion-Individualistic and Collectivist Values Perspective. TW Jee, WM Lau, J Kasuma, R Kamarulzaman Pertanika Journal of Social Sciences & Humanities 30 (1), 2022 | | 2022 |
| Impact of Political Advertising Campaign on Opposition Members: The Batang Ai Case EC de Run, JT Weng, WM Lau The 7th International Malaysian Studies Conference, 2010 | | 2010 |
| Attitude towards Sales Promotion Techniques Used in Malaysia EC De Run, J Teck Weng, WM Lau Yeditepe International Research Conference on Business Strategies., 2010 | | 2010 |
| The Effect of Interpersonal and Intrapersonal Religiosity Attitude toward Halal Sign: A Study of Non-Food Product WM Lau, EC de Run, JA Nassir International Borneo Business Conference, 2010 | | 2010 |
| Chinese’s Attitude And Behavior On Halal Signage: The Case Of Non Food Product WM Lau, EC de Run, PP Ting Asia Pacific Marketing Conference, 2009 | | 2009 |
| Pirated Software: Non-User Views. EC de Run, WM Lau, MS May The 3rd International Borneo Business Conference, 2008 | | 2008 |
Ernest Cyril de RunProfessor, Universiti Malaysia SarawakVerified email at feb.unimas.my
