| Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan Q Jin, SH Raza, M Yousaf, U Zaman, JMLD Siang Vaccines 9 (7), 757, 2021 | 69 | 2021 |
| Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out U Zaman, I Koo, S Abbasi, SH Raza, MG Qureshi Sustainability 14 (11), 6441, 2022 | 68 | 2022 |
| The effects of advertising appeals on consumers’ behavioural intention towards global brands The mediating role of attitude and the moderating role of uncertainty avoidance SH Raza, H Abu Bakar, B Mohamad Journal of Islamic Marketing 11 (2), 440-460, 2019 | 58 | 2019 |
| Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19 Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel U Zaman, SH Raza, S Abbasi, M Aktan, P Farías Sustainability 13 (22), 12834, 2021 | 54 | 2021 |
| Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm SH Raza, HA Bakar, B Mohamad Journal of Business and Retail Management Research 12 (2), 185-193, 2018 | 52 | 2018 |
| Advertising Appeals and Malaysian Culture Norms: Scale Validation SH Raza, H Abu Bakar, B Mohamad Journal of Asian Pacific Communication 28 (1), 61-82, 2018 | 36 | 2018 |
| Investigating Binge-Watching Adverse Mental Health Outcomes During Covid-19 Pandemic: Moderating Role of Screen Time for Web Series Using Online Streaming SH Raza, Y Muhammad, F Sohail, R Munawar, OC Emenyeou, ... Psychology Research and Behavior Management 14, 1615-1629, 2021 | 31 | 2021 |
| Immunity Debt or Vaccination Crisis? A Multi-Method Evidence on Vaccine Acceptance and Media Framing for Emerging COVID-19 Variants M Yousaf, SH Raza, N Mahmood, R Core, U Zaman, A Malik Vaccine 40 (12), 1855-1863, 2022 | 28 | 2022 |
| Precautionary Behavior towards dengue virus through Public Service Announcement: Mediation of Individual’s Attention, Information Surveillance, and Elaboration SH Raza, M Ifthikar, B Mohamad, N Pembecioğlu, M Altaf Sage Open 10 (2), 1-15, 2020 | 28* | 2020 |
| Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism SH Raza, U Zaman Information (Switzerland) 12 (2), 72, 2021 | 23 | 2021 |
| Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19 M Aktan, U Zaman, P Farías, SH Raza, EC Ogadimma Sustainability 14 (3), 1111, 2022 | 20 | 2022 |
| An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk … SH Raza, U Zaman, P Ferreira, P Farías International Journal of Environmental Research and Public Health 18 (10), 5264, 2021 | 20 | 2021 |
| Honor Killing of Women: A comparative study of the Pakistani Print Media SH Raza, M Liaqat VFAST Transaction on Education and Social Sciences 10 (1), 1-6, 2016 | 19 | 2016 |
| Discourse analysis of coverage regarding drone attacks: A study of Pakistani Print Media SH Raza, SM Awan Pakistan Journal of Social Sciences 33 (2), 379-388, 2013 | 19 | 2013 |
| Citizen Journalism Practices during COVID-19 in Spotlight: Influence of User-Generated Contents about Economic Policies in Perceiving Government Performance SH Raza, OC Emenyeou, M Yousaf, M Iftikhar Information Discovery and Delivery 50 (2), 142-154, 2022 | 18 | 2022 |
| Exploring regenerative tourism using media richness theory: emerging role of immersive journalism, metaverse-based promotion, eco-literacy, and pro-environmental behavior X Hui, SH Raza, SW Khan, U Zaman, EC Ogadimma Sustainability 15 (6), 5046, 2023 | 17 | 2023 |
| Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective Z Abdullah, KYS Putri, SH Raza, SB Istiyanto BMC public health 22 (1), 1-18, 2022 | 16 | 2022 |
| The impact of personal and cultural factors on green buying intentions with mediating roles of environmental attitude and eco-labels as well as gender as a moderator A Hasnain, SH Raza, US Qureshi South Asian Journal of Management Sciences 14 (1), 1-27, 2020 | 16 | 2020 |
| Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencer's Credibility, and Openness … SW Khan, SH Raza, U Zaman Pakistan Journal of Commerce and Social Sciences 16 (3), 337-365, 2022 | 15 | 2022 |
| Cross-Cultural Evaluation of the Mediation of Attitudes in Relationship of Cultural Values and Behavioral Reactions toward Web Based Advertising SH Raza, A Hasnain, SW Khan South Asian Journal of Management Sciences 12 (1), 1-24, 2018 | 15 | 2018 |
Umer Zaman | Ph.D.Associate Professor 부교수 | Endicott College of International Studies | Woosong University | KoreaVerified email at endicott.ac.kr
