‪Wardha Habiba‬ - ‪Google Scholar‬

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Wardha Habiba

Wardha Habiba

Student, East Delta University

Verified email at eastdelta.edu.bd

Customer Relationship Management Customer Loyalty Competitive Advantage Ride sharing services Technology Acceptance Model


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The relationship between CRM and customer loyalty: The moderating role of customer trust MMD Alam, RA Karim, W Habiba International Journal of Bank Marketing 39 (7), 1248-1272, 2021	58	2021
How CRM components impact customer loyalty: a case from Bangladesh banking industry R Al Karim, W Habiba Journal of Management Info 7 (2), 43-61, 2020	16	2020
Influence of 4P strategy on organisation’s performance: a case on Bangladesh RMG sector R Al Karim, W Habiba International Journal of Entrepreneurial Research 3 (1), 8-12, 2020	16	2020
An assessment of the behavioural intention for using ride-sharing services: Empirical evidence from a developing country DM Ashrafi, W Habiba, I Alam Malaysian Journal of Consumer and Family Economics 24 (1), 36-62, 2020	15	2020
Effects of CRM components on firm’s competitive advantage: A case on Bangladesh banking industry R Al Karim, W Habiba Management Research 10 (1), 1-7, 2020	15	2020

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