| Market orientation and performance in private universities M Ahmed Zebal, DR Goodwin Marketing Intelligence & Planning 30 (3), 339-357, 2012 | 144 | 2012 |
| An integrated model of marketing knowledge - A tacit knowledge perspective M Zebal, A Ferdous, C Chambers Journal of Research in Marketing and Entrepreneurship, 2019 | 106 | 2019 |
| An integrated model of marketing knowledge - A tacit knowledge perspective MA Zebal, A Ferdous, C Chambers Journal of Research in Marketing and Entrepreneurship, 2019 | 106 | 2019 |
| A synthesis model of market orientation for a developing country-The case of Bangladesh MA Zebal Victoria University, 2003 | 73 | 2003 |
| Market orientation in Islamic banks–a qualitative approach MA Zebal, HM Saber Marketing Intelligence and Planning 32 (4), 496-527, 2014 | 52* | 2014 |
| Market Orientation in a Developing Nation-Antecedents, Consequences and the Moderating Effect of Environmental Factors. MA Zebal, DR Goodwin Marketing Bulletin 22, 2011 | 42 | 2011 |
| The impact of internal and external market orientation on the performance of non-conventional Islamic financial institutions MA Zebal Journal of Islamic Marketing 9 (1), 132-151, 2018 | 28 | 2018 |
| Cues for shaping purchase of local retail apparel clothing brands in an emerging economy MA Zebal, FH Jackson International Journal of Retail & Distribution Management 47 (10), 1013-1028, 2019 | 20 | 2019 |
| Investigating the determinants and outcomes of market orientation: evidence from Bangladesh banks MA Zebal, A Ali Quazi International Journal of Management and Marketing Research 4 (2), 35-47, 2011 | 9 | 2011 |
| Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market M Zebal, A Zebal International Journal of Marketing Studies 12 (3), 52-64, 2020 | 5 | 2020 |
| The Role of Synthesis Market Orientation Components in Determining Economic and Non-Economic Performance of Business – Bangladesh Context MA Zebal Journal of Business Studies 24 (1), 2005 | 4 | 2005 |
| Market orientation: synthesis model of market orientation for a developing country: the case of Bangladesh MA Zebal PhD Thesis. Melbourne: Victoria University of Technology, 2003 | 4 | 2003 |
| Marketing orientation consequences–A case of British American Tobacco Bangladesh MA Zebal Dhaka University Journal of Business Studies 21 (1), 157-170, 2000 | 4 | 2000 |
| Can market orientation go beyond the leading market orientation perspectives? MA Zebal, LM Roberts European Journal of Economics, Finance and Administrative Sciences 3 (2), 49-80, 2005 | 2 | 2005 |
| Practice of marketing concept - A case of Bangladesh Thai Aluminium (BTA) limited MA Zebal Journal of the Asiatic Society 44 (2), 102-121, 1999 | 2 | 1999 |
| The promise of entrepreneurship ecosystems: a conceptual model for black American entrepreneurs VC Edmondson, MA Zebal, FH Jackson, MA Bhuiyan, J Crumbly Journal of Research in Marketing and Entrepreneurship 26 (2), 388-414, 2024 | 1 | 2024 |
| The role of internal market orientation on the adoption of external market orientation in retail banking MA Zebal, TR Sharif, J Crumbly, A Zebal Journal of Research in Marketing and Entrepreneurship 25 (2), 203-222, 2023 | | 2023 |
| Investigating the Outcomes of Synthesis Market orientation in a South Asian Country Market MA Zebal European Journal of Economics, Finance and Administrative Sciences 2 (2), 6-25, 2005 | | 2005 |
| Synthesis market orientation: antecedents, performance linkage and research propositions MA Zebal Journal of Business Administration 31 (1 & 2), 2005 | | 2005 |
| Market Orientation in Bangladesh – Respondents’ Perception MA Zebal DU Journal of Marketing 6 (June), 2003 | | 2003 |
