Trang P. Tran
Trang P. Tran
Associate Professor of Marketing, East Carolina University
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A study of factors that contribute to online review helpfulness
AH Huang, K Chen, DC Yen, TP Tran
Computers in Human Behavior 48, 17-27, 2015
Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality
T Shanahan, TP Tran, EC Taylor
Journal of Retailing and Consumer Services 47, 57-65, 2019
Market orientation, learning orientation and business performance: The mediating role of innovation
MA Mahmoud, C Blankson, N Owusu-Frimpong, S Nwankwo, TP Trang
International Journal of Bank Marketing 34 (5), 623-648, 2016
Personalized ads on Facebook: An effective marketing tool for online marketers
TP Tran
Journal of retailing and consumer services 39, 230-242, 2017
Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective
TP Tran, ES Mai, EC Taylor
Journal of Business Research 125, 239-251, 2021
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
TP Tran, CW Lin, S Baalbaki, F Guzmán
Journal of Business Research 120, 1-15, 2020
Understanding drivers of brand love - the role of personalized ads on social media
TP Tran, A Muldrow, KNB Ho
Journal of Consumer Marketing, 2020
The extension of animosity model of foreign product purchase: Does country of origin matter?
HT Hoang, KNB Ho, TP Tran, TQ Le
Journal of Retailing and Consumer Services 64, 102758, 2022
The effect of the foreign brand on consumer perception
TP Tran, RO Fabrize
Journal of marketing development and competitiveness 7 (2), 23-36, 2013
Understanding drivers and outcomes of brand attachment in mobile branded apps
TP Tran, CP Furner, PA Albinsson
Journal of Consumer Marketing 38 (1), 113-124, 2021
Vietnam and entrepreneurial private enterprises: A macromarketing perspective
AK Paswan, TP Tran
Journal of Macromarketing 32 (1), 18-30, 2012
National versus private brand: A regulatory focus perspective
TP Tran, F Guzmán, AK Paswan, C Blankson
Journal of Retailing and Consumer Services 57, 102198, 2020
Value co-creation through branded apps: enhancing perceived quality and brand loyalty
T Tran, DG Taylor, C Wen
Journal of Research in Interactive Marketing 17 (4), 562-580, 2023
How does personalization affect brand relationship in social commerce? A mediation perspective
TP Tran, M van Solt, JE Zemanek Jr
Journal of Consumer Marketing 37 (5), 473-486, 2020
Market orientation: an option for universities to adopt?
TP Tran, C Blankson, W Roswinanto
International journal of nonprofit and voluntary sector marketing 20 (4 …, 2015
CEO change and the perception of enhanced product: An implicit theory perspective
CW Lin, D Rai, TP Tran
Journal of Consumer Marketing 36 (5), 677-691, 2019
Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
TP Tran, B Khanh Ngoc Ho, T Quang Le, H Trong Hoang
Journal of Global Scholars of Marketing Science 27 (1), 60-77, 2017
Examining the effects of Facebook’s personalized advertisements on brand love
TP Tran, TM Blanchflower, CW Lin
Journal of Marketing Theory and Practice 32 (1), 61-80, 2024
Understanding key factors motivating customers to purchase brands via brand apps: A service dominant logic perspective
TP Tran, MK May, CM Kowalczyk
Services Marketing Quarterly 43 (1), 67-86, 2022
This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship
T Tran, S Sen, E Van Steenburg
Journal of Consumer Marketing 40 (4), 458-469, 2023
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