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Bahtiar Mohamad, PhD
Bahtiar Mohamad, PhD
Associate Professor of Corporate Communication and Strategy, Universiti Utara Malaysia
Verified email at uum.edu.my - Homepage
Title
Cited by
Cited by
Year
Managing Digital Marketing Communication of Coffee Shop Using Instagram
DK Soedarsono, B Mohamad, AA Adamu, KA Pradita
International Journal of Interactive Mobile Technologies 14 (5), 108-118, 2020
1002020
LMX quality, supervisory communication and team-oriented commitment: A multilevel analysis approach
H Abu Bakar, CS Mustaffa, B Mohamad
Corporate Communications: An International Journal 14 (1), 11-33, 2009
902009
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
AR Ismail, B Nguyen, J Chen, TC Melewar, B Mohamad
Young Consumers 22 (1), 112-130, 2021
812021
Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education sector
B Mohamad, HA Bakar, NAA Rahman
Jurnal Manajemen Pemasaran 2 (2), 81-89, 2007
702007
An examination of the effects of service quality and customer satisfaction on customer loyalty in the hotel industry
JS Priyo, B Mohamad, RR Adetunji
International Journal of Supply Chain Management 8 (1), 653-663, 2019
682019
Youth online political participation: The role of Facebook use, interactivity, quality information and political interest
SD Abdu, B Mohamad, S Muda
SHS Web of Conferences 33, 00080, 2017
622017
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
RA Raji, S Mohd Rashid, S Mohd Ishak, B Mohamad
Journal of Promotion Management 26 (1), 19-49, 2020
592020
Youth offline political participation: Trends and role of social media
B Mohamad, SD Abdu, H Halim
Jurnal Komunikasi: Malaysian Journal of Communication 34 (3), 192-207, 2018
592018
The effects of advertising appeals on consumers’ behavioural intention towards global brands
SH Raza, HA Bakar, B Mohamad
Journal of Islamic Marketing 11 (2), 440-460, 2020
572020
Expatriate adjustment: Validating multicultural personality trait among self-initiated academic expatriates
H Halim, HA Bakar, B Mohamad
Procedia-Social and Behavioral Sciences 155, 123-129, 2014
502014
Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm
SH Raza, H Abu Bakar, B Mohamad
Journal of Business and Retail Management Research 12 (2), 185-193, 2017
492017
Superior–subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization
HA Bakar, B Mohamad, CS Mustafa
Journal of Intercultural Communication Research 36 (1), 51-69, 2007
492007
Antecedents of internal crisis communication and its consequences on employee performance
AA Adamu, B Mohamad, NAA Rahman
International Review of Management and Marketing 6 (7), 33-41, 2016
402016
Corporate communication management (ccm) and organisational performance: a review of the current literature, conceptual model and research propositions
B Mohamad, HA Bakar, H Halim, AR Ismail
Procedia-Social and Behavioral Sciences 155, 115-122, 2014
382014
Advertising appeals and Malaysian culture norms: Scale content validation
SH Raza, H Abu Bakar, B Mohamad
Journal of Asian Pacific Communication 28 (1), 61-82, 2018
352018
A reliable and valid measurement scale for assessing internal crisis communication
AA Adamu, B Mohamad
Journal of Communication Management 23 (2), 90-108, 2019
342019
Shared Cultural Characteristics Similarities in Malaysia’s Multi-ethnic Society
H Abu Bakar, B Mohamad, H Halim, C Subramaniam, LS Choo
Journal of Intercultural Communication Research 47 (3), 243-267, 2018
342018
Antecedents and Consequences of Corporate Communication Management: An Agenda for Future Research.
B Mohamad, B Nguyen, TC Melewar, R Gambetti
The Bottom Line 31 (1), 56-75, 2018
342018
Sustainability through TQM practices in the food and beverages industry
MD Akanmu, MG Hassan, B Mohamad, N Nordin
International Journal of Quality & Reliability Management 40 (2), 335-364, 2023
322023
Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework
SMS Busen, CS Mustaffa, B Mohamad
Asia Pacific Journal of Education, Arts and Sciences 3 (1), 75-82, 2016
302016
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