| Network externalities and the perception of innovation characteristics: mobile banking SY Ewe, SF Yap, CKC Lee Marketing Intelligence & Planning 33 (4), 592-611, 2015 | 77 | 2015 |
| Generation Z in Malaysia: The four ‘E’generation F Tjiptono, G Khan, ES Yeong, V Kunchamboo The new Generation Z in Asia: Dynamics, differences, digitalisation, 149-163, 2020 | 54 | 2020 |
| The role of regulatory focus and information in investment choice: some evidence using visual cues to frame regulatory focus SY Ewe, FA Gul, CKC Lee, CY Yang Journal of Behavioral Finance 19 (1), 89-100, 2018 | 24 | 2018 |
| Prevention focus and prior investment failure in financial decision making SY Ewe, CKC Lee, M Watabe Journal of Behavioral and Experimental Finance 26, 100321, 2020 | 15 | 2020 |
| Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products SY Ewe, F Tjiptono Young Consumers 24 (2), 234-252, 2023 | 12 | 2023 |
| Exploring motivations and barriers for mobile banking adoption: A qualitative approach SY Ewe, SF Yap World Journal of Social Sciences 2 (4), 184-194, 2012 | 10 | 2012 |
| Transformation of personal selling during and after the COVID-19 pandemic SY Ewe, HHP Ho COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on …, 2022 | 9 | 2022 |
| Regulatory focus and investment advisers' recommending behavior SY Ewe, CKC Lee, FA Gul International Journal of Bank Marketing 39 (1), 107-126, 2021 | 8 | 2021 |
| Patience, consideration and responsibility (PCR): emerging psychological capacities for coping with crisis and persistent changes in personal selling SY Ewe, HHP Ho Journal of Personal selling & sales ManageMent 42 (4), 392-405, 2022 | 7 | 2022 |
| Consumer behavior during and post-COVID-19 in Indonesia and Malaysia F Tjiptono, G Khan, SY Ewe, M Dharmesti COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on …, 2022 | 5 | 2022 |
| Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications F Tjiptono, G Khan, ES Yeong Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022 | 4 | 2022 |
| Understanding the fundamental building blocks of mobile banking adoption: A qualitative approach SY Ewe, SF Yap | 3 | 2012 |
| Older women’s motivation to use technology: A psychological capability perspective SY Ewe, PL Teh, CL Chong, KD Hill Activities, Adaptation & Aging, 1-27, 2023 | 2 | 2023 |
| Psychological capabilities for salespeople’s sustainable work performance in financial services sector SY Ewe, HHP Ho Journal of Financial Services Marketing, 1-11, 2023 | 2 | 2023 |
| Generation Z in Malaysia: The Five ‘E’Generation (Electronically Engaged, Educated, Entrepreneurial, Empowered, and Environmentally Conscious) F Tjiptono, G Khan, ES Yeong, V Kunchamboo | 2 | 2020 |
| Case 11: Delivering Convenience in Crisis—Food Delivery During the COVID-19 in Thailand N Anatamsombut, SY Ewe Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Case 10: Heng Hiap Industries—Pioneer in the Plastic Recycling Industry SA Khan, SY Ewe Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 F Tjiptono, G Khan, SY Ewe Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Case 5: Tesla’s Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia YQ Lee, SY Ewe Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
| Introduction: Emerging market resilience: modern marketing strategies for a dynamic world DS Mutum, EM Ghazali, SY Ewe, RL Vincent Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024 | | 2024 |
