| New media literacy and media use among university students in Malaysia YS Chin, H Zanuddin International Journal of Engineering and Advanced Technology 8 (5C), 469-474, 2019 | 22 | 2019 |
| Relationship between new media literacy and motivation in solving fake news problem H Zanuddin, YS Chin International Transaction Journal of Engineering, Management, & Applied …, 2020 | 7 | 2020 |
| Examining fake news comments on Facebook: An application of situational theory of problem solving in content analysis YS Chin, H Zanuddin Media Asia 49 (4), 353-373, 2022 | 4 | 2022 |
| Communicative action in COVID-19 prevention: Does religiosity play a role? YS Chin, KS Pong Asia-Pacific Social Science Review 21 (4), 36-49, 2021 | 1 | 2021 |
| Applying a promotional mix in promoting Bujang Valley: A perspective from tourists KS Pong, YS Chin Tourism and Sustainable Development Review Journal 1 (2), 119-134, 2020 | 1 | 2020 |
| Advertising and Identity Construction: A Cultivation Analysis on Health and Beauty Advertisements in Sabah YS Chin Universiti Malaysia Sabah, 2014 | | 2014 |
| Are you a metrosexual?: Advertising and lifestyles of college students in Sabah A Totu, YS Chin Qasidah Tinta, 146-160, 2013 | | 2013 |
| Advertising and Metrosexualism in Sabah YS Chin, A Totu National Conference on University-Community Engagement, 571-583, 2012 | | 2012 |
