| Discovering the changes in gendering of products: Case of woman in ‘Bikerni Community’in India V Jain, K Bharadwaj, A Bansal, VS Natarajan Border Crossing 6 (2), 169-194, 2016 | 7 | 2016 |
| Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories AB Sanjeev Tripathi, Anjali Bansal Journal of Business Research, 216-227, 2022 | 6 | 2022 |
| A proposed framework of Market-Oriented Ethnography (MOE) approach to study co-creation of content through product storytelling A Bansal, GS Spais, V Jain Journal of Promotion Management 29 (1), 1-26, 2023 | 3 | 2023 |
| Digital Storytelling as a Solution to Destigmatize Products: Case of Women Lingerie from India. V Jain, A Bansal, T Misha Journal of Business & Management 25 (1), 2019 | 3 | 2019 |
| Understanding Bi-directional Media Consumption in Online Shopping: A Case of Three Cities in India. V Jain, BE Ganesh, A Boaz, A Bansal Journal of Business & Management 24 (2), 2018 | 2 | 2018 |
| What missing the internet means for e-business: a case from India V Jain, A Bansal, PH Ang, BE Ganesh Middle East Journal of Management 6 (3), 341-357, 2019 | 1 | 2019 |
| BORDER CROSSING V Jain, K Bharadwaj, A Bansal, VS Natarajan | | 2016 |
| A Study of the Glass Ceiling in Advertising A Bansal, A Bansal Organising Committee, 38, 0 | | |
| How Societal Branding can Enhance Corporate Identity in India V Jain, BE Ganesh, A Bansal Organising Committee, 128, 0 | | |
Dr. Varsha JainAGK Chair Professor of Marketing, MICA Ahmedabad, IndiaVerified email at micamail.in
