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Klaus M. Miller
Klaus M. Miller
Assistant Professor of Quantitative Marketing, HEC Paris
Verified email at hec.fr - Homepage
Title
Cited by
Cited by
Year
How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches
KM Miller, R Hofstetter, H Krohmer, ZJ Zhang
Journal of Marketing Research 48 (1), 172-184, 2011
5952011
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
Journal of Product Innovation Management 30 (5), 1042-1053, 2013
422013
A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay
R Hofstetter, KM Miller, H Krohmer, ZJ Zhang
International Journal of Research in Marketing, 2021
37*2021
How does the adoption of ad blockers affect news consumption?
S Yan, KM Miller, B Skiera
Journal of Marketing Research 59 (5), 1002-1018, 2022
292022
The impact of privacy laws on online user behavior
J Schmitt, KM Miller, B Skiera
HEC Paris Research Paper, 2022
292022
Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft
R Hofstetter, K Miller
Marketing Review St. Gallen 26 (5), 32-37, 2009
242009
Precision pricing: measuring consumers' willingness to pay accurately
KM Miller, R Hofstetter
BoD–Books on Demand, 2009
212009
The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
B Skiera, KM Miller, Y Jin, L Kraft, R Laub, J Schmitt
182022
Measuring Consumers’ Willingness to Pay. Which Method Fits Best?
KM Miller, R Hofstetter, H Krohmer, ZJ Zhang
NIM Marketing Intelligence Review 4 (1), 42-49, 2012
182012
Methoden der Preisfindung auf B2B-Märkten
M Klarmann, K Miller, R Hofstetter
Preismanagement auf Business-to-Business Märkten. Preisstrategie …, 2011
162011
Economic consequences of online tracking restrictions: evidence from cookies
KM Miller, B Skiera
International Journal of Research in Marketing, 2023
14*2023
Social ties and user generated content: Evidence from an online social network
R Hofstetter, SK Shriver, H Nair, K Miller
SSRN eLibrary 59 (6), 1425-1443, 2010
122010
The Economic Value of User Tracking for Publishers
R Laub, KM Miller, B Skiera
arXiv preprint arXiv:2303.10906, 2023
102023
The Impact of the General Data Protection Regulation (GDPR) on the Amount of Online Tracking
K Lukic, KM Miller, B Skiera
10*2022
Sophisticated consumers with inertia: Long-term implications from a large-scale field experiment
KM Miller, NS Sahni, A Strulov-Shlain
Available at SSRN 4065098, 2023
92023
Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten
K Miller, H Krohmer
Preismanagement auf B2B-Märkten, 105-126, 2011
92011
How much ad viewability is enough? the effect of display ad viewability on advertising effectiveness
C Uhl, NA Nabout, K Miller
arXiv preprint arXiv:2008.12132, 2020
82020
The marketing-finance interface: An integrative conceptual framework and performance implications
D Weissbrich, K Miller, H Krohmer
European Marketing Academy, 2007
7*2007
Using the Dual-Privacy Framework to Understand Consumers' Perceived Privacy Violations Under Different Firm Practices in Online Advertising
K Jerath, KM Miller
arXiv preprint arXiv:2403.03612, 2024
52024
Paying for Privacy: Pay-or-Tracking Walls
T Mueller-Tribbensee, KM Miller, B Skiera
arXiv preprint arXiv:2403.03610, 2024
2024
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