‪Md Rifayat Islam Rushan‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	250	197
h-index	6	6
i10-index	6	6

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20122013201420152016201720182019202020212022202320243 4 5 8 11 9 11 12 10 24 45 70 33

Co-authors

Dr Md Afnan HossainLecturer, University of Adelaide, AustraliaVerified email at adelaide.edu.au
Tayeenul HoqueNorwich Business School, UEAVerified email at uea.ac.uk
Mohammad Iftekhar RahmanAssistant Professor of Fashion Marketing, BGMEA University of Fashion and TechnologyVerified email at buft.edu.bd
G M Wali UllahFlinders UniversityVerified email at flinders.edu.au
Hasliza HassanMultimedia UniversityVerified email at mmu.edu.my

Md Rifayat Islam Rushan

Md Rifayat Islam Rushan

PhD Candidate, The University of Manchester

Verified email at postgrad.manchester.ac.uk - Homepage

Consumer Behaviour Artificial Intelligence Digital Healthcare Marketing Analytics


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Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity MS Rahman, MA Hossain, MT Hoque, MRI Rushan, MI Rahman Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2020	67	2020
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry MA Hossain, R Agnihotri, MRI Rushan, MS Rahman, SF Sumi Industrial Marketing Management 106, 240-255, 2022	56	2022
Analysis of the factors that affect job satisfaction: A case study on private companies employees of Bangladesh MRI Rushan, M Rasul, GM Ullah European Journal of Business and Management 4 (04), 35-46, 2012	54	2012
Application of SERVQUAL model in customer service of mobile operators: a study from the context of Bangladesh MRI Rushan European Journal of Business and Management 4 (1), 47-54, 2012	36	2012
Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh GM Ullah, MRI Rushan Industrial Engineering Letters 1 (1), 13-23, 2011	17	2011
Conceptualising online fashion brand recognition: scale development and validation MS Rahman, MA Hossain, MRI Rushan, MT Hoque, H Hassan Spanish Journal of Marketing-ESIC 24 (1), 73-96, 2020	14	2020
The way you listen to music: effect of swiping direction and album arts on adoption of music streaming application MRI Rushan Behaviour & Information Technology 40 (16), 1806-1827, 2021	5	2021
Demystifying the Effect of Flow Experience for Mobile App-Based E-Services: A Moderated Mediation Study MRI Rushan, SSMS Huda International Journal of E-Services and Mobile Applications (IJESMA) 14 (1 …, 2022	1	2022
Quality of care in mental health services: does patient engagement play a role? MS Rahman, MA Hossain, MRI Rushan, H Hassan, V Talwar International Journal of Quality & Reliability Management, 2024		2024

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