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Craig Julian
Craig Julian
Senior Lecturer Marketing, Southern Cross University
Verified email at scu.edu.au - Homepage
Title
Cited by
Cited by
Year
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
J Weerawardena, A O'Cass, C Julian
Journal of business research 59 (1), 37-45, 2006
7442006
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
A O'Cass, C Julian
European journal of marketing 37 (3/4), 366-384, 2003
4782003
The Role of Customer‐contact Personnel in the Marketing of a RetailBank′ s Services
CC Julian, B Ramaseshan
International Journal of Retail & Distribution Management 22 (5), 29-34, 1994
2201994
Export marketing performance: A study of Thailand firms
CC Julian
Journal of small business management 41 (2), 213-221, 2003
2152003
The impact of barriers to export on export marketing performance
CC Julian, ZU Ahmed
Journal of Global Marketing 19 (1), 71-94, 2005
1492005
The empirical link between relationship marketing tools and consumer retention in retail marketing
J Bojei, CC Julian, CABC Wel, ZU Ahmed
Journal of Consumer Behaviour 12 (3), 171-181, 2013
1322013
Export barriers and firm internationalisation: a study of Lebanese entrepreneurs
ZU Ahmed, CC Julian, I Baalbaki, TV Hadidian
Journal of Management and World Business Research 1 (1), 11-22, 2004
1032004
The market orientation–performance relationship: The empirical link in export ventures
CC Julian, O Mohamad, ZU Ahmed, S Sefnedi
Thunderbird International Business Review 56 (1), 97-110, 2014
1002014
The internet and export marketing performance: the empirical link in export market ventures
V Nhat Lu, CC Julian
Asia pacific Journal of marketing and logistics 19 (2), 127-144, 2007
852007
Firm internationalisation and export incentives from a Middle Eastern perspective
ZU Ahmed, CC Julian, I Baalbaki, TV Hadidian
Journal of Small Business and Enterprise Development 13 (4), 660-669, 2006
812006
The antecedents of export marketing performance: an Australian perspective
CC Julian, A O'Cass
Journal of Asia Pacific Marketing 3 (2), 99-113, 2004
672004
The theoretical underpinnings of emotional dissonance: A framework and analysis of propositions
B Phillips, T Tsu Wee Tan, C Julian
Journal of Services Marketing 20 (7), 471-478, 2006
602006
International joint venture performance in South East Asia
CC Julian
Edward Elgar Publishing, 2005
572005
International buyer behaviour–commitment relationship: An investigation of the empirical link in importing
MA Saleh, MY Ali, CC Julian
International Business Review 23 (2), 329-342, 2014
522014
The market orientation-marketing performance relationship: the empirical link in international joint ventures
CC Julian
International Journal of Trade and Global Markets 3 (4), 414-431, 2010
522010
Examining the internal-external determinants of international joint venture (IJV) marketing performance in Thailand
CC Julian, A O'Cass
Australasian Marketing Journal 10 (2), 55-71, 2002
452002
Fashion clothing consumption: studying the effects of materialistic values, self-image/product-image congruency relationships, gender and age on fashion clothing involvement
A O'Cass, CC Julian
Bridging Marketing Theory and Practice: Proceedings of the Australian and …, 2001
452001
Modelling the effects of firm-specific and environmental characteristics on export marketing performance
A O'cass, C Julian
Journal of Global Marketing 16 (3), 53-74, 2003
442003
Incentives to export for Australian export market ventures
CC Julian, M Yunus Ali
Journal of Small Business and Enterprise Development 16 (3), 418-431, 2009
382009
Export barriers and firm internationalisation from an emerging market perspective
ZU Ahmed, CC Julian, A Jumaat Mahajar
Journal of Asia Business Studies 3 (1), 33-41, 2008
382008
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