Ernest Cyril de Run
Ernest Cyril de Run
Verified email at feb.unimas.my - Homepage
Title
Cited by
Cited by
Year
Private healthcare quality: applying a SERVQUAL model
MM Butt, EC de Run
International journal of health care quality assurance, 2010
3162010
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing, 2010
1382010
Beliefs about the use of Instagram: An exploratory study
H Ting, WWP Ming, EC de Run, SLY Choo
International Journal of business and innovation 2 (2), 15-31, 2015
962015
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
KS Fam, EC de Run, P Shukla, JT Weng
Asia Pacific Journal of Marketing and Logistics, 2013
932013
Does transformational leadership style foster commitment to change? The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run
Procedia-Social and Behavioral Sciences 2 (2), 5384-5388, 2010
712010
The influence of role models on young adults purchase
EC de Run, M Butt, CY Nee
Jurnal Kemanusiaan 8 (1), 2010
372010
Generations X and Y attitude towards controversial advertising
H Ting
Asian Journal of Business Research 2 (2), 2012
342012
Money donations intentions among Muslim donors: an extended theory of planned behavior model
M Kashif, EC De Run
International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 84-96, 2015
332015
Ethnically targeted advertising: views of those not targeted
EC De Run
Asia Pacific Journal of Marketing and Logistics, 2007
332007
Patented and generic pharmaceutical drugs: perception and prescription
EC de Run, NF Mee-Kon
International Journal of Business and Society 7 (2), 55, 2006
322006
New leadership, leader-member exchange and commitment to change: The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run, VM Ling
World Academy of Science, Engineering and Technology 41, 574-580, 2009
312009
Entrepreneurial orientation of public enterprises in Malaysia
H Entebang, RT Harrison, EC de Run
Business strategy series, 2010
302010
Generational cohorts and their attitudes toward advertising/generacijske skupine i njihovi stavovi prema oglasavanju
EC de Run PhD
Trziste= Market 25 (2), 143, 2013
262013
TESTING MULTI-DIMENSIONAL NATURE OF “NEW LEADERSHIP” IN A N ON-WESTERN CONTEXT: THE CASE OF MALAYSIA
TRUS Malaysia
262010
Food neophobia and ethnic food consumption intention
H Ting, EC De Run, JH Cheah, F Chuah
British food journal, 2016
242016
Sales promotion in Asia: successful strategies for Singapore and Malaysia
KS Fam, EC de Run, P Shukla, L McNeill
Asia Pacific Journal of Marketing and Logistics, 2013
242013
Are we baby boomers, gen X and gen Y? A qualitative inquiry into generation cohorts in Malaysia
H Ting, TY Lim, EC de Run, H Koh, M Sahdan
Kasetsart Journal of Social Sciences 39 (1), 109-115, 2018
232018
Young adults’ attitude towards advertising: A multi-group analysis by ethnicity
H Ting, EC de Run, R Thurasamy
Revista Brasileira de Gestão de Negócios-RBGN 17 (54), 769-787, 2015
232015
Satisfaction and Loyalty: Customer Perceptions of Malaysian Telecommunication Service Providers.
CE Ling, EC de Run
ICFAI Journal of Services Marketing 7 (1), 2009
232009
Measuring Pakistani Mobile Cellular Customer Satisfaction.
MM Butt, EC De Run
Icfai Journal of services marketing 6 (1), 2008
232008
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