Ernest Cyril de Run
Ernest Cyril de Run
Verified email at feb.unimas.my - Homepage
Title
Cited by
Cited by
Year
Private healthcare quality: applying a SERVQUAL model
MM Butt, EC de Run
International journal of health care quality assurance, 2010
3732010
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing, 2010
1722010
Beliefs about the use of Instagram: An exploratory study
H Ting, WWP Ming, EC de Run, SLY Choo
International Journal of business and innovation 2 (2), 15-31, 2015
1502015
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
KS Fam, EC de Run, P Shukla, JT Weng
Asia Pacific Journal of Marketing and Logistics, 2013
1172013
Does transformational leadership style foster commitment to change? The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run
Procedia-Social and Behavioral Sciences 2 (2), 5384-5388, 2010
892010
Money donations intentions among Muslim donors: an extended theory of planned behavior model
M Kashif, EC De Run
International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 84-96, 2015
432015
The influence of role models on young adults purchase
EC de Run, M Butt, CY Nee
Jurnal Kemanusiaan 8 (1), 2010
432010
Ethnically targeted advertising: views of those not targeted
EC De Run
Asia Pacific Journal of Marketing and Logistics, 2007
382007
Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia
H Ting, TY Lim, EC de Run, H Koh, M Sahdan
Kasetsart Journal of Social Sciences 39 (1), 109-115, 2018
372018
New leadership, leader-member exchange and commitment to change: The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run, VM Ling
World Academy of Science, Engineering and Technology 41, 574-580, 2009
372009
Entrepreneurial orientation of public enterprises in Malaysia
H Entebang, RT Harrison, EC de Run
Business Strategy Series, 2010
362010
Generations X and Y attitude towards controversial advertising
H Ting
Asian Journal of Business Research 2 (2), 2012
352012
Patented and generic pharmaceutical drugs: perception and prescription
EC de Run, NF Mee-Kon
International Journal of Business and Society 7 (2), 55, 2006
342006
Food neophobia and ethnic food consumption intention
H Ting, EC De Run, JH Cheah, F Chuah
British food journal, 2016
332016
Intention to use Instagram by generation cohorts: The perspective of developing markets.
H Ting, EC de Run, SL Liew
Global Business & Management Research 8 (1), 2016
302016
Young adults’ attitude towards advertising: A multi-group analysis by ethnicity
H Ting, EC Run, R Thurasamy
Revista Brasileira de Gestão de Negócios 17 (54), 769-787, 2015
292015
Attitude towards advertising: A young generation cohort’s perspective
H Ting, EC de Run
Asian Journal of Business Research ISSN 5 (1), 2015, 2015
292015
TESTING MULTI-DIMENSIONAL NATURE OF “NEW LEADERSHIP” IN A N ON-WESTERN CONTEXT: THE CASE OF MALAYSIA
TRUS Malaysia
292010
Modeling customer satisfaction in cellular phone services
MM Butt, EC de Run
Jurnal Kemanusiaan 7 (1), 2009
292009
You abuse but I will stay: The combined effects of job stress, customer abuse, and emotional intelligence on employee turnover
M Kashif, E Braganca, Z Awang, EC De Run
Journal of Management Development, 2017
252017
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