| It's got the look: The effect of friendly and aggressive “facial” expressions on product liking and sales JR Landwehr, AL McGill, A Herrmann Journal of marketing 75 (3), 132-146, 2011 | 438 | 2011 |
| A dual-process perspective on fluency-based aesthetics: The pleasure-interest model of aesthetic liking LKM Graf, JR Landwehr Personality and social psychology review 19 (4), 395-410, 2015 | 317 | 2015 |
| The effect of brand design on brand gender perceptions and brand preference T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg European Journal of Marketing 49 (1/2), 146-169, 2015 | 237 | 2015 |
| Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecasts JR Landwehr, AA Labroo, A Herrmann Marketing Science 30 (3), 416-429, 2011 | 231 | 2011 |
| Measuring processing fluency: One versus five items LKM Graf, S Mayer, JR Landwehr Journal of Consumer Psychology 28 (3), 393-411, 2018 | 222 | 2018 |
| Product design for the long run: Consumer responses to typical and atypical designs at different stages of exposure JR Landwehr, D Wentzel, A Herrmann Journal of Marketing 77 (5), 92-107, 2013 | 221 | 2013 |
| When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products C Hildebrand, G Häubl, A Herrmann, JR Landwehr Information Systems Research 24 (1), 14-29, 2013 | 169 | 2013 |
| The effect of brand gender on brand equity T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg Psychology & Marketing 31 (5), 371-385, 2014 | 146 | 2014 |
| It is all in the mix: The interactive effect of music tempo and mode on in-store sales KM Knoferle, ER Spangenberg, A Herrmann, JR Landwehr Marketing Letters, 1-13, 2012 | 134 | 2012 |
| Aesthetic pleasure versus aesthetic interest: The two routes to aesthetic liking LKM Graf, JR Landwehr Frontiers in Psychology 8, 15, 2017 | 108 | 2017 |
| Green IS design and energy conservation: an empirical investigation of social normative feedback CM Loock, T Staake, J Landwehr Proceedings of the International Conference on Information Systems (ICIS), 2011 | 78 | 2011 |
| The tipping point of design: How product design and brands interact to affect consumers’ preferences JR Landwehr, D Wentzel, A Herrmann Psychology & Marketing 29 (6), 422-433, 2012 | 69 | 2012 |
| The eyes have it: How a car's face influences consumer categorization and evaluation of product line extensions SM Keaveney, A Herrmann, R Befurt, JR Landwehr Psychology & Marketing 29 (1), 36-51, 2012 | 63 | 2012 |
| Quantifying visual aesthetics based on processing fluency theory: Four algorithmic measures for antecedents of aesthetic preferences. S Mayer, JR Landwehr Psychology of aesthetics, creativity, and the arts 12 (4), 399, 2018 | 57 | 2018 |
| Varianzanalyse A Herrmann, JR Landwehr Gabler 3, 579-606, 2008 | 55 | 2008 |
| Processing fluency: An inevitable side effect of evaluative conditioning JR Landwehr, B Golla, R Reber Journal of Experimental Social Psychology 70, 124-128, 2017 | 46 | 2017 |
| Leveraging brand equity for effective visual product design M Heitmann, JR Landwehr, TF Schreiner, HJ van Heerde Journal of Marketing Research 57 (2), 257-277, 2020 | 41 | 2020 |
| The influence of reference frame and population density on the effectiveness of social normative feedback on electricity consumption CM Loock, JR Landwehr, T Staake, E Fleisch, AS Pentland Proceedings of the International Conference on Information Systems (ICIS), 2012 | 38 | 2012 |
| Objective measures of design typicality S Mayer, JR Landwehr Design Studies 54, 146-161, 2018 | 31 | 2018 |
| The nature of processing fluency: Amplification versus hedonic marking JR Landwehr, L Eckmann Journal of Experimental Social Psychology 90, 103997, 2020 | 30 | 2020 |
Stefan MayerAssistant Professor of Marketing Analytics, University of TübingenVerified email at uni-tuebingen.de
