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Bradley Shapiro
Bradley Shapiro
Professor of Marketing, University of Chicago
Verified email at chicagobooth.edu - Homepage
Title
Cited by
Cited by
Year
Positive spillovers and free riding in advertising of prescription pharmaceuticals: The case of antidepressants
BT Shapiro
Journal of political economy 126 (1), 381-437, 2018
2572018
TV advertising effectiveness and profitability: Generalizable results from 288 brands
BT Shapiro, GJ Hitsch, AE Tuchman
Econometrica 89 (4), 1855-1879, 2021
170*2021
Informational shocks, off-label prescribing, and the effects of physician detailing
BT Shapiro
Management Science 64 (12), 5925-5945, 2018
56*2018
Advertising in health insurance markets
BT Shapiro
Marketing Science 39 (3), 587-611, 2020
502020
The regulation of prescription drug competition and market responses
ML Aitken, ER Berndt, B Bosworth, IM Cockburn, R Frank, M Kleinrock, ...
Measuring and Modeling Health Care Costs 76, 243, 2018
402018
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
BT Shapiro
https://papers.ssrn.com/abstract=3130327, 0
40*
How and when to use the political cycle to identify advertising effects
S Moshary, BT Shapiro, J Song
Marketing Science 40 (2), 283-304, 2021
232021
Estimating the value of offsite data to advertisers on meta
N Wernerfelt, A Tuchman, B Shapiro, R Moakler
University of Chicago, Becker Friedman Institute for Economics Working Paper, 2022
192022
Estimating the cost of strategic entry delay in pharmaceuticals: The case of Ambien CR
BT Shapiro
Quantitative Marketing and Economics 14 (3), 201-231, 2016
182016
Depression and shopping behavior
K Meckel, B Shapiro
National Bureau of Economic Research, 2021
72021
Research note: Procedure for building nielsen ad intel data and merging with nielsen rms scanner data
B Shapiro, GJ Hitsch, A Tuchman
Available at SSRN 3761483, 2020
72020
Preferences for firearms and their implications for regulation
S Moshary, B Shapiro, S Drango
National Bureau of Economic Research, 2023
62023
Valuing brand collaboration: Evidence from a natural experiment
Y Kim, S Misra, B Shapiro
Available at SSRN 3335833, 2020
62020
Preferences for Firearms
S Moshary, B Shapiro, S Drango
Available at SSRN, 2023
12023
Essays in the industrial organization of the pharmaceutical industry
BT Shapiro
Massachusetts Institute of Technology, 2014
2014
following Loss of Exclusivity
ML Aitken, ER Berndt, B Bosworth, IM Cockburn, R Frank, M Kleinrock, ...
Studies in Income and Wealth 76, 243, 1937
1937
Research Briefs
B Shapiro
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Articles 1–17