| Positive spillovers and free riding in advertising of prescription pharmaceuticals: The case of antidepressants BT Shapiro Journal of political economy 126 (1), 381-437, 2018 | 284 | 2018 |
| TV advertising effectiveness and profitability: Generalizable results from 288 brands BT Shapiro, GJ Hitsch, AE Tuchman Econometrica 89 (4), 1855-1879, 2021 | 198* | 2021 |
| Informational shocks, off-label prescribing, and the effects of physician detailing BT Shapiro Management Science 64 (12), 5925-5945, 2018 | 63 | 2018 |
| Advertising in health insurance markets BT Shapiro Marketing Science 39 (3), 587-611, 2020 | 54 | 2020 |
| Promoting Wellness or Waste? Evidence from Antidepressant Advertising BT Shapiro https://papers.ssrn.com/abstract=3130327, 0 | 51* | |
| The regulation of prescription drug competition and market responses ML Aitken, ER Berndt, B Bosworth, IM Cockburn, R Frank, M Kleinrock, ... Measuring and modeling health care costs 76, 243, 2018 | 42 | 2018 |
| Estimating the value of offsite tracking data to advertisers: Evidence from meta N Wernerfelt, A Tuchman, BT Shapiro, R Moakler Marketing Science, 2024 | 35* | 2024 |
| How and when to use the political cycle to identify advertising effects S Moshary, BT Shapiro, J Song Marketing Science 40 (2), 283-304, 2021 | 30 | 2021 |
| Preferences for Firearms S Moshary, B Shapiro, S Drango Available at SSRN 4606122, 2023 | 20* | 2023 |
| Estimating the cost of strategic entry delay in pharmaceuticals: The case of Ambien CR BT Shapiro Quantitative Marketing and Economics 14 (3), 201-231, 2016 | 20 | 2016 |
| Depression and shopping behavior K Meckel, B Shapiro National Bureau of Economic Research, 2021 | 10 | 2021 |
| Research note: Procedure for building nielsen ad intel data and merging with nielsen rms scanner data B Shapiro, GJ Hitsch, A Tuchman Available at SSRN 3761483, 2020 | 7 | 2020 |
| Valuing brand collaboration: Evidence from a natural experiment Y Kim, S Misra, B Shapiro Available at SSRN 3335833, 2020 | 7 | 2020 |
| Depression and grocery shopping behavior K Meckel, BT Shapiro Quantitative Marketing and Economics, 1-27, 2024 | | 2024 |
| 2024 Management Science Service Awards P Augustin, S Banerjee, B Bartling, D Beil, A Benson, G Burtch, K Coffman, ... Management Science 70 (10), 2024 | | 2024 |
| Essays in the industrial organization of the pharmaceutical industry BT Shapiro Massachusetts Institute of Technology, 2014 | | 2014 |
| following Loss of Exclusivity ML Aitken, ER Berndt, B Bosworth, IM Cockburn, R Frank, M Kleinrock, ... Studies in Income and Wealth 76, 243, 1937 | | 1937 |
| Research Briefs B Shapiro | | |
