| Consumers attitude towards organic food MB Basha, C Mason, MF Shamsudin, HI Hussain, MA Salem Procedia Economics and Finance 31, 444-452, 2015 | 394 | 2015 |
| Indian consumers' attitudes towards purchasing organically produced foods: An empirical study MB Basha, D Lal Journal of cleaner production 215, 99-111, 2019 | 223 | 2019 |
| UAE Islamic banking promotional strategies: an empirical review AM Muhammad, MB Basha, G AlHafidh Journal of Islamic Marketing 11 (2), 405-422, 2020 | 48 | 2020 |
| Consumer acceptance towards organic food MB Basha, C Mason, MF Shamsudin, HI Hussain, MA Salem, A Ali GJISS 4 (3), 29-32, 2015 | 25 | 2015 |
| Driving factors of purchase intention towards organic food: A conceptual study MB Basha 2014 4th International Conference on Engineering Technology and …, 2014 | 15 | 2014 |
| Consumer Attitude towards Organic Food in Trichy–South India MB Basha, K Ramesh International Journal of selling and Human Resource Management (IJMHRM) 5 (5 …, 2014 | 15 | 2014 |
| Indian consumer buying behaviour towards organic foods: Empirical evidence D Lal, MB Basha, D Ivanov Proceedings of the 2019 2nd International Conference on Computers in …, 2019 | 11 | 2019 |
| Consumer buying behaviour towards organic food–a case of UAE MB Basha, A Ghafar, F Wahid, G Alhafid, E Al Shaer, MF Shamsudin Transnational Marketing Journal 9 (1), 151–166-151–166, 2021 | 9 | 2021 |
| Role of environmental concern towards purchase intention in organic food product consumption MF Shamsudin, MB Basha, C Mason, HI Hussain, M Abdelnabi, ZA Salem International Journal of Engineering & Technology 7 (4.29), 34-36, 2018 | 6 | 2018 |
| SME financing: a UAE entrepreneur perspective AM Muhammad, MB Basha, G Al Hafidh Transnational Marketing Journal 9 (1), 107–127-107–127, 2021 | 5 | 2021 |
| Bank Selection for SMEs: An Emirati Student Perspective MB Basha, AM Muhammad, G AlHafidh Transnational Marketing Journal 9 (1), 63-87, 2021 | 5 | 2021 |
| A Study on The Buying Behavior of Consumers Toward Cosmetic Products in Large Retail Outlets with Special Reference to Chennai City MF Shamsudin, MB Basha, K Saida, B Kadir International Journal of Psychosocial Rehabilitation 24 (7), 4188-4208, 2020 | 5 | 2020 |
| What drives UAE buyers towards organic food product? An experimental study MB Basha, MF Shamsudin Arabian Journal of Business and Management review 7 (3), 312, 2017 | 4 | 2017 |
| Environmental concern towards purchase intention of organic food product MF Shamsudin, MB Basha, C Mason, HI Hussain, MA Salem NATIONAL ACADEMY OF MANAGERIAL STAFF OF CULTURE AND ARTS HERALD, 938-942, 2018 | 2 | 2018 |
| Use of emerging social media platforms in reshaping the UAE Islamic banks’ promotional strategies AM Muhammad, MB Basha, G AlHafidh Journal of Islamic Marketing 15 (2), 338-360, 2024 | 1 | 2024 |
| Organic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study MB Basha, FSKH Al Ali, PK Balaraman, J Liu, G AlHafidh, R Gupta Journal of Islamic Marketing 15 (5), 1185-1202, 2024 | | 2024 |
| Cannabis infused soft drinks-buying behavior amongst Canadian students: An empirical study MB Basha, F Wahid, G Hafidh Young Consumers, 2023 | | 2023 |
| Entrepreneurial marketing strategy and customer loyalty: An empirical evidence from coffee shops Basha, M. B., Ghafar, A., Alzarooni, M. A., Alzoubi, H. M., Ghazal, T. M ... Corporate & Business Strategy Review 4 (1), 182–188, 2023 | | 2023 |
| Malaysian Student’s Attitude Towards Organic Food Buying Behaviour MB Basha, L Yesufu, S Busari, G AlHafidh, FSKH Alali International Conference on Business and Technology, 817-830, 2022 | | 2022 |
| Does Health Really Influencing Factors towards Organic Purchase or It’ sa Fading Concept? –A Conceptual Study MB Basha, MF Shamsudin The International Journal of Business & Management, 2017 | | 2017 |
Mohd Farid ShamsudinUniversiti Kuala LumpurVerified email at unikl.edu.my
