punam anand keller
punam anand keller
professor of marketing, dartmouth college
Verified email at
Cited by
Cited by
When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior
LG Block, PA Keller
Journal of marketing research 32 (2), 192-203, 1995
Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness
AY Lee, PA Keller, B Sternthal
Journal of Consumer Research 36 (5), 735-747, 2010
Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration
PA Keller, LG Block
Journal of consumer research 22 (4), 448-459, 1996
Vividness effects: A resource-matching perspective
PA Keller, LG Block
Journal of Consumer Research 24 (3), 295-304, 1997
Designing effective health communications: a meta-analysis
PA Keller, DR Lehmann
Journal of Public Policy & Marketing 27 (2), 117-130, 2008
Regulatory focus and efficacy of health messages
PA Keller
Journal of Consumer Research 33 (1), 109-114, 2006
Enhanced active choice: A new method to motivate behavior change
PA Keller, B Harlam, G Loewenstein, KG Volpp
Journal of Consumer psychology 21 (4), 376-383, 2011
Affect, framing, and persuasion
PA Keller, IM Lipkus, BK Rimer
Journal of Marketing Research 40 (1), 54-64, 2003
The squander sequence: Understanding food waste at each stage of the consumer decision-making process
LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ...
Journal of Public Policy & Marketing 35 (2), 292-304, 2016
Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability
PA Keller, AL McGill
Journal of Consumer Psychology 3 (1), 29-49, 1994
Effects of self-efficacy and vividness on the persuasiveness of health communications
LG Block, PA Keller
Journal of consumer psychology 6 (1), 31-54, 1997
Beyond protection motivation: An integrative theory of health appeals
LG Block, PA Keller
Journal of applied social psychology 28 (17), 1584-1608, 1998
Converting the unconverted: the effect of inclination and opportunity to discount health-related fear appeals.
PA Keller
Journal of Applied Psychology 84 (3), 403, 1999
New ways to make people save: A social marketing approach
A Lusardi, PA Keller, AM Keller
National Bureau of Economic Research, 2009
Depressive realism and health risk accuracy: The negative consequences of positive mood
PA Keller, IM Lipkus, BK Rimer
Journal of Consumer Research 29 (1), 57-69, 2002
How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
RK Ratner, D Soman, G Zauberman, D Ariely, Z Carmon, PA Keller, ...
Marketing Letters 19, 383-397, 2008
Informing women about their breast cancer risks: Truth and consequences
IM Lipkus, M Biradavolu, K Fenn, P Keller, BK Rimer
Health Communication 13 (2), 205-226, 2001
Surcharges plus unhealthy labels reduce demand for unhealthy menu items
AM Shah, JR Bettman, PA Ubel, PA Keller, JA Edell
Journal of Marketing Research 51 (6), 773-789, 2014
Transforming consumer health
DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ...
Journal of Public Policy & Marketing 30 (1), 14-22, 2011
Of waste and waists: The effect of plate material on food consumption and waste
S Williamson, LG Block, PA Keller
Journal of the Association for Consumer Research 1 (1), 147-160, 2016
The system can't perform the operation now. Try again later.
Articles 1–20