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Suzan Burton
Suzan Burton
Verified email at westernsydney.edu.au
Title
Cited by
Cited by
Year
Marketing
P Kotler, S Burton, K Deans, L Brown, G Armstrong
Pearson Higher Education AU, 2015
105762015
G, Armstrong. 2008
P Kotler, L Brown, S Adam, S Burton
Marketing, 2012
2025*2012
Interactive or reactive? Marketing with Twitter
S Burton, A Soboleva
Journal of Consumer Marketing 28 (7), 491-499, 2011
3602011
A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
J Fong, S Burton
Journal of Business Research 61 (3), 233-242, 2008
3532008
Prediction of attitude and behavioural intentions in retail banking
C Baumann, S Burton, G Elliott, HM Kehr
International Journal of Bank Marketing 25 (2), 102-116, 2007
3432007
Determinants of customer loyalty and share of wallet in retail banking
C Baumann, S Burton, G Elliott
Journal of Financial Services Marketing 9 (3), 231-248, 2005
2872005
SME banking loyalty (and disloyalty): a qualitative study in Hong Kong
R Lam, S Burton
International Journal of Bank Marketing 24 (1), 37-52, 2006
2682006
Reality or perception? The effect of actual and perceived performance on satisfaction and behavioral intention
S Burton, S Sheather, J Roberts
Journal of Service Research 5 (4), 292-302, 2003
2442003
Modeling customer satisfaction and loyalty: survey data versus data mining
C Baumann, G Elliott, S Burton
Journal of Services Marketing 26 (3), 148-157, 2012
1742012
Surviving your thesis
S Burton, P Steane
Routledge, 2004
1412004
Electronic word-of-mouth: a comparison of stated and revealed behavior on electronic discussion boards
J Fong, S Burton
Journal of Interactive Advertising 6 (2), 61-70, 2006
1112006
Student justice perceptions following assignment feedback
PL Nesbit, S Burton
Assessment & Evaluation in Higher Education 31 (6), 655-670, 2006
1082006
Elecronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards
J Fong, S Burton
Journal of Interactive Advertising 6 (2), 7-62, 2006
922006
Online word-of-mouth: a comparison of American and Chinese discussion boards
J Fong, S Burton
Asia Pacific Journal of Marketing and Logistics 18 (2), 146-156, 2006
862006
The association between seeing retail displays of tobacco and tobacco smoking and purchase: findings from a diary‐style survey
S Burton, L Clark, K Jackson
Addiction 107 (1), 169-175, 2012
832012
Competing voices: marketing and counter-marketing alcohol on twitter
S Burton, A Dadich, A Soboleva
Journal of Nonprofit & Public Sector Marketing 25 (2), 186-209, 2013
762013
‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter
A Soboleva, S Burton, G Mallik, A Khan
Journal of Marketing Management 33 (13-14), 1120-1148, 2017
702017
“Smoking is bad, it's not cool… yet I'm still doing it”: Cues for tobacco consumption in a ‘dark’market
S Burton, J Hoek, P Nesbit, A Khan
Journal of Business Research 68 (10), 2067-2074, 2015
702015
Bank selection and share of wallet among SMEs: apparent differences between Hong Kong and Australia
R Lam, S Burton
Journal of Financial Services Marketing 9 (3), 204-213, 2005
662005
Customer tradeoffs between key determinants of SME banking loyalty
R Lam, S Burton, HP Lo
International journal of bank marketing 27 (6), 428-445, 2009
532009
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