Zillur Rahman
Zillur Rahman
Professor, Department of Management Studies, IIT Roorkee
Verified email at - Homepage
Cited by
Cited by
Factors Affecting Green Purchase Behaviour and Future Research Directions
Y Joshi, Z Rahman
International Strategic Management Review 3 (1-2), 128-143, 2015
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm
J Islam, Z Rahman
Telematics and Informatics 34 (4), 96-109, 2017
Measuring Consumer Perception of Social Media Marketing Activities in E-Commerce Industry: Scale Development & Validation
M Yadav, Z Rahman
Telematics and Informatics 34 (7), 1294-1307, 2017
Corporate sustainability performance and firm performance research: literature review and future research agenda
P Goyal, Z Rahman, AA Kazmi
Management Decision 51 (2), 361-379, 2013
Analysis of interaction among the barriers to total quality management implementation using interpretive structural modeling approach
F Talib, Z Rahman, MN Qureshi
Benchmarking: An International Journal 18 (4), 563-587, 2011
An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies
F Talib, Z Rahman, MN Qureshi
International Journal of Quality & Reliability Management 30 (3), 280-318, 2013
Consumer engagement in online brand communities: A solicitation of congruity theory
J Islam, Z Rahman, L Hollebeek
Internet Research 28 (1), 23-45, 2018
Evolution of Sustainability as Marketing Strategy: Beginning of New Era
V Kumar, Z Rahman, AA Kazmi, P Goyal
Procedia - Social and Behavioral Sciences (The International Conference on …, 2012
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
J Islam, L Hollebeek, Z Rahman, I Khan, A Rasool
Journal of Retailing and Consumer Services 50 (2019), 277-285, 2019
Building company reputation and brand equity through CSR: The mediating role of trust
M Fatma, Z Rahman, I Khan
International Journal of Bank Marketing 33 (6), 840-856, 2015
A study of total quality management and supply chain management practices
F Talib, Z Rahman, MN Qureshi
International Journal of Productivity and Performance Management 60 (3), 268-288, 2011
Linking Customer Engagement to Trust and Word of Mouth on Facebook Brand Communities: An Empirical Study
J Islam, Z Rahman
Journal of Internet Commerce 15 (1), 40-58, 2016
The Influence of Social Media Marketing Activities on Customer Loyalty: A Study of E-commerce Industry
M Yadav, Z Rahman
Benchmarking: an International Journal 25 (9), 3882-3905, 2018
The role of customer brand engagement and brand experience in online banking
I Khan, Z Rahman, M Fatma
International Journal of Bank Marketing 34 (7), 1025-1041, 2016
The Transpiring Journey of Customer Engagement Research in Marketing: A Systematic Review of the Past Decade
J Islam, Z Rahman
Management Decision 54 (8), 2008-2034, 2016
Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents
AK Kaushik, A Agrawal, Z Rahman
Tourism Management Perspectives 16, 278-289, 2015
Measuring Customer Experience in Banks: Scale development and validation
R Garg, Z Rahman, MN Qureshi
Journal of Modelling in Management 9 (1), 87-117, 2014
Roles and Resource Contributions of Customers in Value Co-creation
AK Agarwal, Z Rahman
International Strategic Management Review 3 (1-2), 144-160, 2015
Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
J Islam, Z Rahman
Journal of Global Fashion Marketing 7 (1), 45-59, 2016
Personality Factors as Predictors of Online Consumer Engagement: An Empirical Investigation
J Islam, Z Rahman, LD Hollebeek
Marketing Intelligence and Planning 35 (4), 510-528, 2017
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