Amrul Asraf Mohd-Any
Amrul Asraf Mohd-Any
Senior Lecturer in Marketing, University of Malaya
Verified email at um.edu.my
Title
Cited by
Cited by
Year
Measuring users’ value experience on a travel website (e-value) what value is cocreated by the user?
AA Mohd-Any, H Winklhofer, C Ennew
Journal of Travel Research 54 (4), 496-510, 2015
912015
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any
Electronic Markets 26 (2), 157-171, 2016
792016
Food choice motives of different ethnics and the foodies segment in Kuala Lumpur
AA Mohd-Any, NS Mahdzan, CS Cher
British Food Journal, 2014
352014
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
MM Sarker, AA Mohd-Any, Y Kamarulzaman
Journal of Hospitality and Tourism Management 38, 39-48, 2019
222019
Value evaluation of customer experience using consumer generated content
S Shilpa Iyanna, C Bosangit, A Mohd-Any
International journal of management and marketing research 5 (2), 89-102, 2012
172012
The influence of financial literacy, risk aversion and expectations on retirement planning and portfolio allocation in Malaysia
NS Mahdzan, AA Mohd-Any, MK Chan
Gadjah Mada International Journal of Business 19 (3), 267-288, 2017
142017
To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers
L Mohd-Any, A. A., Mutum, D. S., Ghazali, E. M., & Mohamed-Zulkifli
Journal of Service Theory and Practice, in press, 2019
102019
Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
DS Mutum, EM Ghazali, AA Mohd-Any, B Nguyen
The Bottom Line, 2018
82018
Young adults' perceptions of online service quality
AA Mohd-Any, NS Mahdzan, H Valinejad
International Journal of Electronic Marketing and Retailing 7 (2), 91-114, 2016
52016
Case Study 1: Co-creating value with online banking services: The case of Maybank
NS Mahdzan, AA Mohd-Any, ZL Hamzah
Services Marketing Cases in Emerging Markets, 5-16, 2017
22017
Case Study 1: Co-creating value with online banking services: The case of Maybank
NS Mahdzan, AA Mohd-Any, ZL Hamzah
Services Marketing Cases in Emerging Markets, 5-16, 2017
22017
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
M Sarker, AA Mohd-Any, Y Kamarulzaman
Journal of Retailing and Consumer Services 59, 102354, 2021
2021
Online purchasing: the role of web experience factors
NAM Salleh, NC Ha, PJ Kitchen, AA Mohd-Any
International Journal of Electronic Marketing and Retailing 10 (3), 260-282, 2019
2019
ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL.
MM Butt, Y Yingchen, AA Mohd-Any, DS Mutum, H Ting, KK Wei
Asian Academy of Management Journal 23 (2), 2018
2018
Key Factors for Engagement in Independent Financial Adviser (IFA) Services in Malaysia
NS Mahdzan, AA Mohd-Any, AWA WZ
International Journal of Advances in Agriculture Sciences, 2018
2018
Case Study 11: Prince Court Medical Centre (PCMC): The Hospital with a 5-Star Hotel-Like Experience and Beyond
AA Mohd-Any, NS Mahdzan
Services Marketing Cases in Emerging Markets, 137-147, 2017
2017
Translating Practice Theory into Consumer Research with Coherent Research Strategies
Y Lee, AA Mohd-Any, N Che-Ha
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