| Tourism development revisited: concepts, issues and paradigms SS Babu, S Mishra, BB Parida SAGE Publications Pvt. Limited, 2008 | 49 | 2008 |
| Customer retention and profitability: CRM environment. BB Parida, AK Baksi SCMS Journal of Indian Management 8 (2), 2011 | 25 | 2011 |
| Service quality and switching behavior of customers A Baksi, B Parida Management Science Letters 1 (4), 405-414, 2011 | 16 | 2011 |
| Evaluation of customers expectation-perception score on service quality in Life Insurance Corporation of India PS Choudhuri, BB Parida International Journal of Marketing & Business Communication 3 (3), 2014 | 10 | 2014 |
| Tourism Development Revisited BS SUTHEESHNA, S Mishra, BB Parida Tourism Development Revisited, 15, 2008 | 10 | 2008 |
| Measuring moderating effects of service recovery and CRM on consumer trust, repatronization and advocacy with distributive variation of the same across recovery zone-of … AK Baksi, BB Parida NMIMS Management Review 23 (4), 9-32, 2013 | 9 | 2013 |
| An Empirical Study to Link CRM Initiatives with Service Quality Perception, Tourist Satisfaction and Des tination Loyalty AK Baksi, BB Parida International Journal of Hospitality and Tourism Systems 6 (2), 2013 | 7 | 2013 |
| CRM performance: Indexing approach BB Parida, AK Baksi SCMS Journal of Indian Management 10 (2), 56, 2013 | 7 | 2013 |
| Exploring relationship between controllable metrics and socio-environmental performance indicators in responsible tourism context using temporal causal model AK BAKSI, BB Parida Anais Brasileiros de Estudos Turísticos 10 (1, 2 e 3), 2020 | 6 | 2020 |
| Impact of green marketing on perceived image and behavioural intentions of consumers: empirical evidence from restaurant practices AK Baksi, BB Parida tourismos 8 (2), 233-257, 2013 | 6 | 2013 |
| Development and validation of Tourism Relationship Management (TRM) framework and assessing its impact on tourism service quality, tourist satisfaction and destination loyalty … AK Baksi, BB Parida Journal of Tourism 14 (2), 2013 | 6 | 2013 |
| xploring the Moderating Effects of Relationship Inertia and Switching Cost on CRM Performance-Customer Satisfaction-Retention Link: Empirical Evidence from Indian Banking Industry AK Baksi, BB Parida Abhigyan 30 (4), 13-28, 2013 | 6 | 2013 |
| Application of PZB service quality model in identifying service quality gap–a study on State Bank of India BB Parida, AK Baksi Regional College Of Management 11 (1), 1-10, 2011 | 5 | 2011 |
| Zone of tolerance as a moderator in automated service quality-behavioural intention link: A study using structural equation modeling and CRM indexing AK Baksi, BB Parida International Journal of Economics and Management Science, Pondicherry …, 2012 | 4 | 2012 |
| VARIATION IN TOLERANCE TO STARVATION IN INDIAN NATURAL-POPULATIONS OF DROSOPHILA-ANANASSAE A Das, S Mohanty, BB Parida, SK Singh BIOLOGISCHES ZENTRALBLATT 113 (4), 469-474, 1994 | 4 | 1994 |
| Moderating effect of service recovery on consumer trust, repatronization and advocacy with the introduction of recovery zone-of-tolerance (RZOT): Empirical evidence from State … AK Baksi, BB Parida Globsyn Management Journal 6 (1/2), 1, 2012 | 3 | 2012 |
| Multi-channel integration and its impact on service quality perception of bank customers AK Baksi, BB Parida International Journal of Marketing & Business Communication 1 (1), 1, 2012 | 3 | 2012 |
| Tourism planning in Sundarbans through geographic information system S Mukherjee, BB Parida thijournal. isce. pt THIJ-Tourism and Hospitality International Journal 16 (2), 2021 | 2 | 2021 |
| Automated service quality as an antecedent to behavioural consequences in CRM environment: A study using structural equation modeling and causal loop diagramming approach AK Baksi, BB Parida Journal of Contemporary Management Research 6 (1), 15, 2012 | 2 | 2012 |
| Community Participation and Visitor Satisfaction for Ecotourism Development in Similipal National Park, Orissa SK Swain, BB Parida, SC Bagri Atna Journal of Tourism Studies 3 (1), 1-24, 2008 | 2 | 2008 |
Arup Kumar BaksiProfessor, Dept. of Management and Business Administration, Aliah University, West BengalVerified email at ALIAH.AC.IN
