| Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia: a social media perspective N Khalufi, KAM Shah, Q Iqbal Expert journal of marketing 7 (2), 100-111, 2019 | 11 | 2019 |
| Measuring holiday satisfaction: Why and how MA Basendwah, S Rahman, N Khalufi International Journal of Social Science Research 4 (2), 10-27, 2022 | 7 | 2022 |
| Customer adoption of robot: Synergizing customer acceptance of robot-assisted retail technologies YM Shehawy, SMFA Khan, NAM Khalufi, RS Abdullah Journal of Retailing and Consumer Services 82, 104062, 2025 | 6 | 2025 |
| Factors Influencing Consumer's Intention to Use Self Service Technology in Retail NAM Khalufi, KAM Shah Global Business and Management Research 14 (3s), 1044-1052, 2022 | 5 | 2022 |
| Role of Mobile Marketing on Consumer Purchase Intention MI Alameer, AA Suhluli, NA Khalufi International Journal of Mechanical Engineering 7 (1), 2022 | 4 | 2022 |
| A study on customers’ perception and marketing effectiveness of proximity marketing communications on NFC and SMS-CB enabled mobile phones in USA H Almahdi, S Shamsudeen, K Khalufi Journal of Mass Communication and Journalism 8 (6), 2018 | 4 | 2018 |
| The Influence Of Mobile Marketing, Integrated Digital Marketing And Push Digital Marketing On Buying Interest Of Muslim Consumers Instagram Koyu Hijab Followers BSUM Bian Al-Muamalat: Jurnal Hukum Dan Ekonomi Syariah 7 (1), 80-94, 2022 | 3 | 2022 |
| Evaluating the Impact of Sustainability Practices on Customer Relationship Quality: An SEM-PLS Approach to Align with SDG. NAM Khalufi, RA Sheikh, SMFA Khan, CW Onn Sustainability (2071-1050) 17 (2), 2025 | 2 | 2025 |
| Factors Impacting User Behavioural Intention to Adopt Self-Service Technology: An Empirical Study NAM Khalufi, KAM Shah International Transaction Journal of Engineering, Management, & Applied …, 2022 | 2 | 2022 |
| A Study on the Determinants of Marketing Effectiveness of Mobile Marketing Communication on Social Media for Small and Medium Enterprises & Neighborhood Stores’ in USA N Khalufi, S Shamsudeen Archives of Business Research uk 6 (6), 28-53, 2018 | 2* | 2018 |
| ROLE OF SELF SERVICE TECHNOLOGY IN TRANSFORMING BUSINESS AND MARKETING DURING COVID 19 PANDEMIC – AN ANALYTICAL STUDY N Khalufi, KAM Shah Journal of Xi'an Shiyou University, Natural Sciences Edition 64 (07), 18-29, 2021 | 1 | 2021 |
| Factors influencing the adoption of self-service technology in retail industry in GGC moderating role of salespersons’ interaction N Khalufi, KAM Shah Turkish Online Journal of Qualitative Inquiry (TOJQI) 12 (3), 966-975, 2021 | 1 | 2021 |
| Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age M Kaur, L Luthra, R Verma, K Kaur, P Salgotra, N Khalufi Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI, 55-66, 2024 | | 2024 |
| Defining Green and Responsible Tourism Destinations MA Al-sakkaf, WA Al-Attas, N Khalufi, MA Murshid The Role of Artificial Intelligence in Regenerative Tourism and Green …, 2024 | | 2024 |
| Strategic Marketing Management in the Digital Age: A Case Study of E-commerce Firms N Khalufi Journal of Informatics Education and Research 3 (2), 1477-1483, 2023 | | 2023 |
| FACTORS INFLUENCING CONSUMER INTENTION TO USE SELF-SERVICE ORDERING KIOSKS IN FAST FOOD RESTAURANTS IN SAUDI ARABIA RETAIL INDUSTRY NK ,Mohammed Basendwah, Khairul Anuar Mohammad Shah International Journal of Business and Economy (IJBEC) 4 (2), 113-124, 2022 | | 2022 |
| Consumer's attitude and intention towards retail industry in Saudi Arabia N Khalufi, KAM Shah NTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD 6 (3 …, 2020 | | 2020 |
| Role of Near Field Communication Technology and its Impact on Consumers NJ Rani, A Suresh JNNCE Journal of Engineering & Management (JJEM) 3 (2), 76, 2019 | | 2019 |
| A Study on Customers’ Perception of Proximity Marketing communications on NFC and SMS-CB Enabled Mobile Phones in USA N Khalufi, H Almahdi, S Shajahan International Journal of Mass Communication & Journalism USA 8 (6), 225-243, 2018 | | 2018 |
| A STUDY ON CUSTOMERS' PERCEPTION AND MARKETING EFFECTIVENESS OF PROXIMITY MARKETING COMMUNICATIONS ON NFC and SMS-CB ENABLED MOBILE PHONES IN USA N Khalufi, S Shamsudeen International Journal of Current Research ISSN: 0975-833X 10 (10), 30-42, 2018 | | 2018 |
Khairul Anuar Mohammad ShahSenior Lecturer, Universiti Sains MalaysiaVerified email at usm.my
