| The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention RA Raji, S Rashid, S Ishak Journal of Research in Interactive Marketing 13 (3), 302-330, 2019 | 233 | 2019 |
| Social media marketing communication and consumer-based brand equity: An account of automotive brands in Malaysia RR Adetunji, SM Rashid, MS Ishak Jurnal Komunikasi: Malaysian Journal of Communication, 2018 | 119 | 2018 |
| Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry RA Raji, S Mohd Rashid, S Mohd Ishak Journal of Marketing Communications 25 (5), 511-534, 2019 | 96 | 2019 |
| Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands? RA Raji, S Mohd Rashid, S Mohd Ishak, B Mohamad Journal of Promotion Management 26 (1), 19-49, 2020 | 77 | 2020 |
| Organisational culture and the creation of brand identity: retail food branding in new markets S Rashid, K Ghose Marketing Intelligence & Planning 33 (1), 2-19, 2015 | 48 | 2015 |
| An Association between Religiosity and Consumer Behavior: A Conceptual Piece. AR Madni, NA Hamid, SM Rashid Journal of Commerce (22206043) 8 (3), 2016 | 38 | 2016 |
| User-generated contents in Facebook, functional and hedonic brand image and purchase intention RR Adetunji, MR Sabrina, IM Sobhi SHS Web of Conferences 33, 00084, 2017 | 32 | 2017 |
| Influence of controversial advertisement on consumer behavior AR Madni, NA Hamid, SM Rashid The Journal of Commerce 8 (1-2), 14, 2016 | 22 | 2016 |
| Brand identity: Introducing renewed concept for coffee shops SM Rashid, K Ghose, DA Cohen PEOPLE: International Journal of Social Sciences 1 (1), 2015 | 14 | 2015 |
| An Exploration of the process of brand identity building and internal organisational culture SM Rashid Lincoln University, 2012 | 12 | 2012 |
| Kerelevanan Personaliti Usahawan Islam untuk Membentuk Kepercayaan Dalam Mengukuhkan Komitmen dan Kesetiaan Pelanggan [The Relevance of Islamic Entrepreneur Personality to … N Mohamad, MS Ishak, SM Rashid Jurnal Islam Dan Masyarakat Kontemporari 20 (2), 95-115, 2019 | 11 | 2019 |
| Assessing validity and internal consistency of the social media marketing communication measurement scales RA Raji, SM Rashid, IM Sobhi e-BANGI 12 (3), 1-14, 2017 | 9 | 2017 |
| Identification of research gap: T-commerce impulse purchase for iTV advertising AC Omar, N Shiratuddin, SM Sarif, AA Mutalib, SM Rashid 2013 International Conference on Informatics and Creative Multimedia, 119-122, 2013 | 9 | 2013 |
| Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka N Mohamad, MS Ishak, SM Rashid Jurnal Komunikasi: Malaysian Journal of Communication 32 (1), 313-334, 2016 | 8 | 2016 |
| Diffusion of iTV advertising in Malaysia: The industry players' perspectives SM Sarif, AA Mutalib, SM Rashid, AC Omar 2013 International Conference on Informatics and Creative Multimedia, 99-103, 2013 | 8 | 2013 |
| An adaptive feature reduction algorithm for cancer classification using wavelet decomposition of serum proteomic and DNA microarray data S Rashid, GM Maruf 2011 IEEE International Conference on Bioinformatics and Biomedicine …, 2011 | 8 | 2011 |
| Music in advertisement on social media platforms towards Malaysian young consumers’ decision making to purchase SM Khan, NA Hamid, SM Rashid J. Komunikasi Malays. J. Commun 37, 1-17, 2021 | 7 | 2021 |
| Effects of social media usage: The well-being and flourishing of housewives NA Hamid, SM Rashid, MS Ishak, RR Wulan Jurnal Komunikasi: Malaysian Journal of Communication 38 (1), 284-304, 2022 | 6 | 2022 |
| Pengaruh ciri-ciri produk kepada kesetiaan pelanggan: Pengalaman pelanggan sebagai faktor penyederhana N Mohamad, MS Ishak, SM Rashid J Bus Soc Dev 5 (2), 2017 | 6 | 2017 |
| Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen dan Kesetiaan Pelanggan N Mohamad, MS Ishak, SM Rashid International Journal of Islamic Business 2 (1), 24-37, 2017 | 6 | 2017 |
Ridwan Adetunji RajiAssistant Professor, Zayed UniversityVerified email at zu.ac.ae
