| Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost IA Zolkepli, SNS Mukhiar, C Tan Journal of marketing communications 27 (6), 571-593, 2021 | 83 | 2021 |
| Measuring destination competitiveness: an importance-performance analysis (IPA) of six top island destinations in South East Asia H Mustafa, B Omar, SNS Mukhiar Asia Pacific Journal of Tourism Research 25 (3), 223-243, 2020 | 66 | 2020 |
| Online social network citizen engagement on Instagram crowdsourcing: A conceptual framework IA Zolkepli, H Hasno, SNS Mukhiar Electronic Journal of Knowledge Management 13 (4), pp283‑292-pp283‑292, 2015 | 34 | 2015 |
| Exploring island destination competitiveness of langkawi and jeju UNESCO global geopark: Assessment from international tourists and tourism practitioners H Mustafa, B Omar, SNS Mukhiar, O Park, WW Zainol Tourism Planning & Development 20 (6), 1054-1081, 2023 | 15 | 2023 |
| Covid-19 and collective memory among Malaysians: Does generation matter? H Mustafa, SNS Mukhiar, SSS Jamaludin, NM Jais Pertanika Journal of Social Sciences & Humanities 29 (4), 2021 | 10 | 2021 |
| Kewartawanan warga di Malaysia: Satu kajian dari sudut pandangan wartawan warga RA Balaraman, F Ibrahim, L Arokiasamy, SNS Mukhiar Jurnal Komunikasi: Malaysian Journal of Communication 32 (2), 277-293, 2016 | 9 | 2016 |
| Sustainable universities as brand marketing for universities: a case of Universiti Sains Malaysia MSM Saleh, NM Kassim, NA Tukur, SNS Mukhiar, RA Balaraman Media Watch 12 (1), 127-148, 2021 | 8 | 2021 |
| The basic desires of Malaysian audience in watching reality television: The case of Akademi Fantasia R Mohamed, SNS Mukhiar Jurnal Pengajian Media Malaysia 9 (1), 33-45, 2007 | 7 | 2007 |
| Malaysian generational cohorts in the new media era: historical events and collective memory H Mustafa, SNS Mukhiar, SSS Jamaludin, N Mohd Jais Media Asia 49 (3), 235-256, 2022 | 5 | 2022 |
| Sustainable universities as brand marketing for universities: A Case of Universiti Sains Malaysia. Media Watch, 12 (1), 127–148 MSM Saleh, NM Kassim, NA Tukur, SNS Mukhiar, RA Balaraman | 4 | 2021 |
| The current progress of Malaysian media and environmental Non-Governmental Organisations (ENGOs) in Environmental Education: An Evaluation MSM Saleh, SAA Kasuma, RA Balaraman, SNS Mukhiar Jurnal Komunikasi Borneo (JKoB), 38-49, 2018 | 4 | 2018 |
| Generational trends in emerging media consumption: A COVID-19 scenario NM Jais, H Mustafa, SNS Mukhiar, SSS Jamaludin SEARCH Journal of Media and Communication Research, 81-95, 2021 | 2 | 2021 |
| The Role of Media in Consumer Acculturation and Identity Negotiation: The Case of Malay Sojourners in the United States of America S Mukhiar, S Nadiah Ohio University, 2015 | 2 | 2015 |
| Government Crisis and Risk Communication on Covid-19 Pandemic: A Conceptual Paper N Kurniasari, SNS Mukhiar, S Saad Jurnal Pengajian Media Malaysia 25 (2), 67-85, 2023 | 1 | 2023 |
| Sharia In Public Space: Communication Models in The Adoption of Islamic Sharia in Urban Muslim Society in Langsa, Aceh Z Zulkarnain, SNS Mukhiar, M Muhajir, AM Gandhi, S Fitria Akademika: Jurnal Pemikiran Islam 28 (2), 261-274, 2023 | 1 | 2023 |
| THE IMPACT OF CONSUMER RACISM, ETHNOCENTRISM AND ANIMOSITY AMONG RACES IN MALAYSIA TNRT Jasmi, SNS Mukhiar, NAA Rahman Asian People Journal (APJ) 5 (2), 99-114, 2022 | 1 | 2022 |
| THE ROLE OF PERSONAL BRANDING FOR PROFESSIONAL DIGITAL FOOT-PRINT: FACING EMPLOYER’S CYBERVETTING IN RECRUITMENT NAA Rahman, SM Noor, RA Balaraman, S Saad, S Nadiah, S Mukhiar International Journal of Early Childhood Special Education 14 (3), 2022 | 1 | 2022 |
| Conceptualising Identity Negotiation through Symbolic Con-Sumption in Malaysian Muslim Converts SNS Mukhiar, NAA Rahman, IA Zolkepli | 1 | 2022 |
| A study of news writing" Themes" in Citizen Journalism Malaysia (CJ. MY). RA Balaraman, SNS Mukhiar, L Arokiasamy Global Business & Management Research 11 (2), 2019 | 1 | 2019 |
| Understanding Malay Sojourners in the United States of America's Acculturative Stress Issues and Coping Strategy. SNS Mukhiar, RA Balaraman, MSM Saleh Global Business & Management Research 11 (2), 2019 | 1 | 2019 |
