| Identifying and ranking critical success factors of customer experience in banks: An analytic hierarchy process (AHP) approach R Garg, Z Rahman, MN Qureshi, I Kumar Journal of Modelling in management 7 (2), 201-220, 2012 | 109 | 2012 |
| Influence of Retail Atmospherics on Customer Value in an Emerging Market Condition I Kumar, R Garg, Z Rahman GREAT LAKES HERALD 4 (1), 1-13, 2010 | 91 | 2010 |
| Evaluating a model for analyzing methods used for measuring customer experience R Garg, Z Rahman, I Kumar Journal of Database Marketing & Customer Strategy Management 17, 78-90, 2010 | 52 | 2010 |
| Service supply chain: from bibliometric analysis to content analysis, current research trends and future research directions R Nagariya, D Kumar, I Kumar Benchmarking: An International Journal 28 (1), 333-369, 2020 | 42 | 2020 |
| Customer experience: a critical literature review and research agenda R Garg, Z Rahman, I Kumar International Journal of Services Sciences 4 (2), 146-173, 2011 | 20 | 2011 |
| Green marketing mix: Rethinking competitive advantage during climate change D Kumar, I Kumar, Z Rahman, S Yadav, P Goyal The First International Conference on Interdisciplinary Research and …, 2011 | 15 | 2011 |
| Identifying and modelling the factors of customer experience towards customers’ satisfaction R Garg, Z Rahman, I Kumar, MN Qureshi International Journal of Modelling in Operations Management 1 (4), 359-381, 2011 | 11 | 2011 |
| Sustainable service supply chain management: from a systematic literature review to a conceptual framework for performance evaluation of service only supply chain R Nagariya, D Kumar, I Kumar Benchmarking: An International Journal 29 (4), 1332-1361, 2022 | 10 | 2022 |
| Enablers to implement sustainable practices in the service only supply chain: a case of an Indian hospital R Nagariya, D Kumar, I Kumar Business Process Management Journal 27 (5), 1463-1495, 2021 | 9 | 2021 |
| Sustainability evaluation of service supply chains: a case study of an Indian hospital R Nagariya, D Kumar, I Kumar International Journal of Productivity and Performance Management 71 (7 …, 2022 | 8 | 2022 |
| Sustainable consumption in India: challenges and opportunities D Kumar, P Goyal, Z Rahman, I Kumar International Journal of Management & Business Studies 1 (3), 28-31, 2011 | 8 | 2011 |
| Service only supply chain: sustainable practices for achieving higher performance and sustainable development goals R Nagariya, D Kumar, I Kumar, BS Patel Handbook of research on novel practices and current successes in achieving …, 2021 | 4 | 2021 |
| Consumer Green Attribute Endorsement: An Empirical Study P Goyal, Z Rahman, V Kumar, I Kumar The First International Conference on Interdisciplinary Research and …, 2011 | 3 | 2011 |
| Prioritization of sustainability criteria of service only supply chain: a case study of Indian hospitals R Nagariya, D Kumar, I Kumar Recent Advances in Industrial Production: Select Proceedings of ICEM 2020 …, 2022 | 1 | 2022 |
| Shradhanjali. com: creating Blue Ocean AS Ghura, I Kumar Emerald Emerging Markets Case Studies 10 (2), 1-16, 2020 | 1 | 2020 |
| IMPACT OF PERCEIVED STRESS ON GENERAL HEALTH: A STUDY ON ENGINEERING STUDENTS S Yadav, V Ghosh, I Kumar International Journal of Social Sciences, 1347-1363, 2018 | 1 | 2018 |
| Sustainability Adoption through Relationship Marketing D Kumar, Z Rahman, MN Qureshi, I Kumar, R Katiyar National Conference on Emerging Challenges for Sustainable Business, 1488, 2012 | 1 | 2012 |
| Corporate Accountability: Bridging Disparity Between Rich and Poor I Kumar CSR Mandate, 2018 | | 2018 |
| ICT and Poverty: Seeking the role of state in poverty alleviation by prioritizing the demand for basic services I Kumar, Z Rahman, R Garg | | |
| Ensuring basic necessities in rural India: A strategy for poverty alleviation AK Jha, I Kumar | | |
Zillur RahmanProfessor, Department of Management Studies, IIT RoorkeeVerified email at iitr.ac.in
