| Service quality, customers’ satisfaction and the moderating effects of gender: A study of Arabic restaurants MS Omar, HF Ariffin, R Ahmad Procedia-Social and Behavioral Sciences 224, 384-392, 2016 | 236 | 2016 |
| Restaurant's atmospheric elements: What the customer wants HF Ariffin, MF Bibon, RPSR Abdullah Procedia-Social and Behavioral Sciences 38, 380-387, 2012 | 234* | 2012 |
| The Relationship between Restaurant Ambience and Customers’ Satisfaction in Shah Alam Arabic Restaurants, Selangor MS Omar, HF Ariffin, R Ahmad International Journal of Administration and Governance 1 (4), 1-8, 2015 | 55 | 2015 |
| Hospitality and tourism N Sumarjan, MSM Zahari, SM Radzi, Z Mohi, MHM Hanafiah, ... Hrani Hospitality 10, 2014 | 40 | 2014 |
| Theory and practice in hospitality and tourism research SM Radzi, MFS Bakhtiar, Z Mohi, MSM Zahari, N Sumarjan, CT Chik, ... CRC Press, 2014 | 27 | 2014 |
| Examining Malaysian Hotel Employees Organizational Commitment by Gender, Education Level and Salary HF Ariffin, N Che Ha The South East Asian Journal of Management 9 (1), 1-19, 2015 | 23 | 2015 |
| Examining Malaysian hotel employees organizational commitment: The effect of age, education level and salary HF Ariffin, N Che Ha International Journal of Business and Technopreneurship 4 (3), 413-438, 2014 | 18 | 2014 |
| A Conceptual Framework to Explain the Impact of Visitors’ Previous Experiences on Customer Satisfaction SN Oz, A Ihtiyar, FS Ahmad, F Ali, HF Ariffin International Interdisciplinary Business-Economics Advancement Journal 1 (1 …, 2015 | 16 | 2015 |
| Factors affecting customers' satisfaction in Arabic restaurants MS Omar, HF Ariffin, R Ahmad International Journal of Administration and Governance 1 (4), 1-8, 2014 | 13 | 2014 |
| Assessing Service Quality: Prayer's Perspective HF Ariffin, RPSR Abdullah, MF Bibon Procedia-Social and Behavioral Sciences 36, 511-519, 2012 | 12 | 2012 |
| Brand Equity and Revisit Intention towards Food Truck Business R Mokhtar, Z Othman, HF Ariffin International Journal of Engineering & Technology 7 (2.29), 241-245, 2018 | 11 | 2018 |
| A study of relationship between employer branding, employer attraction and employee productivity in the Malaysian hotel industry HF Ariffin International Colloquium on Asian Business (ICAB), 2008 | 11 | 2008 |
| Dimensions of brand equity in the food truck business R Mokhtar, Z Othman, A Arsat, HF Ariffin International Journal of Academic Research in Business & Social Sciences 8 …, 2018 | 10 | 2018 |
| Measuring organizational commitment through its relationship with organizational identity, organizational citizenship behaviour and organizational employer branding HF Ariffin PQDT-Global, 2014 | 10 | 2014 |
| The Effect of Brand Awareness, Brand Image, and Perceived Quality on Customer Behaviour Intention R Mokhtar, Z Othman, HF Ariffin International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 9 | 2018 |
| The study of customer perception and expectation toward food presentation N Zainol, HF Ariffin, AR Ahmad Rozali Academic Journal of Business and Social Sciences (AJoBSS) 2, 1-8, 2018 | 9 | 2018 |
| Structural relationships between career development learning, work integrated learning and employability: A structural equation modelling approach HF Ariffin, RPS Raja-Abdullah, N Baba, S Hashim Theory and Practice in Hospitality and Tourism Research-Proceedings of the …, 2014 | 9 | 2014 |
| Tourist shopping styles and preferences in Kuala Lumpur, Malaysia A Azmi, AL Buliah, AK Ramaiah, HF Ariffin, A Ngelambong Proceedings of the Second International Conference on the Future of ASEAN …, 2019 | 8 | 2019 |
| The Effect of Employees Satisfaction Towards Loyalty in Hotel Industry: Compensation, Rewards, Job Security and Working Environment N Mohd Said, N Hamir, HF Ariffin, F Abdul Hakim, S Sulaiman, ... ESTEEM Journal of Social Sciences and Humanities 4 (January 2020), 75-82, 2020 | 5 | 2020 |
| Knowledge, attitude, and practice on food safety culture among kitchen employees of Malaysian government hospitals S Abdul Rashid, HF Ariffin, M Sanny, UF Ungku Zainal Abidin, ... ESTEEM Journal of Social Sciences and Humanities 4, 180-195, 2020 | 4 | 2020 |
