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Norzuwana Sumarjan
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An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
J Kang, A Manthiou, N Sumarjan, L Tang
Journal of Hospitality Marketing & Management 26 (1), 1-22, 2017
1432017
Examining the structural relations among hikers' assessment of pull-factors, satisfaction and revisit intentions: The case of mountain tourism in Malaysia
SHM Taher, SA Jamal, N Sumarjan, N Aminudin
Journal of outdoor recreation and tourism 12, 82-88, 2015
702015
The incorporation of consumer experience into the branding process: an investigation of name‐brand hotels
A Manthiou, J Kang, N Sumarjan, L Tang
International Journal of Tourism Research 18 (2), 105-115, 2016
592016
Examining attraction loyalty formation in creative tourism
D Suhartanto, A Brien, N Sumarjan, N Wibisono
International Journal of Quality and Service Sciences, 2018
442018
The effects of service performance of hotel customers on quality of experience and brand loyalty in Iran
RS Hosseini, A Zainal, N Sumarjan
Procedia-Social and Behavioral Sciences 201, 156-164, 2015
432015
Hospitality and tourism
N Sumarjan, MSM Zahari, SM Radzi, Z Mohi, MHM Hanafiah, ...
Malaysia: CRC Press/Balkema, 2014
292014
Incongruent quality management perceptions between Malaysian hotel managers and employees
N Sumarjan, SW Arendt, M Shelley
The TQM Journal, 2013
202013
Theory and practice in hospitality and tourism research
SM Radzi, MFS Bakhtiar, Z Mohi, MSM Zahari, N Sumarjan, CT Chik, ...
CRC Press, 2014
172014
A Conceptual study of perceived value and behavioral intentions in green hotels
H Rasidah, SA Jamal, N Sumarjan
Australian Journal of Basic and Applied Sciences 8 (5), 254-259, 2014
162014
Internal market orientation framework as a source of improving service quality within the Malaysian hotel industry
J Lahap, NM Said, KHC Rose, N Sumarjan, Z Mohi
SHS Web of Conferences 12, 01004, 2014
112014
Movie Touring: The Influence of Film on Viewers’ Travel Intention
MNI Ismail, N Sumarjan, H Khan, NF Abd, MH Hanafiah
Balancing Development and Sustainability in Tourism Destinations, 97-108, 2017
92017
The potentiality of food as a tourism souvenir product
NFS Hazman-Wong, N Sumarjan
Hospitality and Tourism 2015: Proceedings of HTC 2015 (Malacca, Malaysia, 2 …, 2015
92015
Perceived value and behavioral intentions relationship: A test of mediation model in Malaysian green hotels
H Rasidah, SA Jamal, N Sumarjan, MHA Ong
Advanced Science Letters 23 (8), 7359-7362, 2017
72017
Quality practices implementation in Malaysian hotels: The management perspective
N Sumarjan, S Arendt
72011
Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry
SM Radzi, MHM Hanafiah, N Sumarjan, Z Mohi, D Sukyadi, K Suryadi, ...
CRC Press, 2016
62016
Idiosyncratic identity for homestay tourism in Malaysia: Importance, benefits and challenges
SA Jamal, N Aminudin, N Sumarjan, CT Chik
Journal of Fundamental and Applied Sciences 10 (2S), 524-539, 2018
52018
Customer's acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA).
N Mohd, AH Mohamad, S Norzuwana, HH Mohd, IZ Muhammad
Journal of Tourism, Hospitality and Culinary Arts 9 (2), 425-442, 2017
52017
Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA)
MNI Ismail, MA Hemdi, N Sumarjan, MH Hanafiah, MI Zulkifly
Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 9 (2), 1-18, 2017
52017
Internal market orientation framework as a source of improving service quality within the Malaysian hotel sector
J Lahap, MN Said, K Rose, N Sumarjan, Z Mohi
The 4th International Conference on Tourism Research (4ICTR), 21-33, 2014
52014
Exploration of quality management practices in Malaysian hotels: An equilibrium approach
N Sumarjan
Iowa State University, 2011
42011
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Articles 1–20