Norzuwana Sumarjan
Cited by
Cited by
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
J Kang, A Manthiou, N Sumarjan, L Tang
Journal of Hospitality Marketing & Management 26 (1), 1-22, 2017
Express marketing of tourism destinations using Instagram in social media networking
H Hanan, N Putit
Hospitality and tourism: Synergizing creativity and innovation in research 471, 2013
Examining the structural relations among hikers' assessment of pull-factors, satisfaction and revisit intentions: The case of mountain tourism in Malaysia
SHM Taher, SA Jamal, N Sumarjan, N Aminudin
Journal of outdoor recreation and tourism 12, 82-88, 2015
The incorporation of consumer experience into the branding process: an investigation of name‐brand hotels
A Manthiou, J Kang, N Sumarjan, L Tang
International Journal of Tourism Research 18 (2), 105-115, 2016
The effects of service performance of hotel customers on quality of experience and brand loyalty in Iran
RS Hosseini, A Zainal, N Sumarjan
Procedia-Social and Behavioral Sciences 201, 156-164, 2015
Examining attraction loyalty formation in creative tourism
D Suhartanto, A Brien, N Sumarjan, N Wibisono
International Journal of Quality and Service Sciences, 2018
Hospitality and tourism: synergizing creativity and innovation in research
N Sumarjan, Z Mohd Salehuddin Mohd, R Salleh Mohd, M Zurinawati, ...
Crc Press, 2019
Theory and practice in hospitality and tourism research
SM Radzi, MFS Bakhtiar, Z Mohi, MSM Zahari, N Sumarjan, CT Chik, ...
CRC Press, 2014
A Conceptual study of perceived value and behavioral intentions in green hotels
H Rasidah, SA Jamal, N Sumarjan
Australian Journal of Basic and Applied Sciences 8 (5), 254-259, 2014
Incongruent quality management perceptions between Malaysian hotel managers and employees
N Sumarjan, SW Arendt, M Shelley
The TQM Journal, 2013
Internal market orientation framework as a source of improving service quality within the Malaysian hotel industry
J Lahap, NM Said, KHC Rose, N Sumarjan, Z Mohi
SHS Web of Conferences 12, 01004, 2014
The potentiality of food as a tourism souvenir product
NFS Hazman-Wong, N Sumarjan
Hospitality and Tourism 2015: Proceedings of HTC 2015 (Malacca, Malaysia, 2 …, 2015
Perceived value and behavioral intentions relationship: A test of mediation model in Malaysian green hotels
H Rasidah, SA Jamal, N Sumarjan, MHA Ong
Advanced Science Letters 23 (8), 7359-7362, 2017
Community-based rural tourism as a sustainable development alternative: An analysis with special reference to the community-based rural homestay programmes in Malaysia
K Kayat, R Ramli, M Mat-Kasim, R Abdul-Razak
Theory and practice in hospitality and tourism research, 223-227, 2015
Tourism signatures and moderating effects of by-products in building Sarawak state destination image
A Emaria, MSM Zahari, MZ Nur-Adilah
Theory and practice in hospitality and tourism research, 201-205, 2014
Quality practices implementation in Malaysian hotels: The management perspective
N Sumarjan, S Arendt
Idiosyncratic identity for homestay tourism in Malaysia: importance, benefits and challenges
SA Jamal, N Aminudin, N Sumarjan, CT Chik
Journal of Fundamental and Applied Sciences 10 (2S), 524-539, 2018
Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA)
MNI Ismail, MA Hemdi, N Sumarjan, MH Hanafiah, MI Zulkifly
Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 9 (2), 1-18, 2017
Movie Touring: The Influence of Film on Viewers’ Travel Intention
MNI Ismail, N Sumarjan, NFAH Khan, MH Hanafiah
Balancing Development and Sustainability in Tourism Destinations, 97-108, 2017
Educational value of dark tourism: Tour operators perceived importance and action behavior
S Mahbob, M Zahari, Z Zainuddin, M Suhaimi, N Sumarjan
Hospitality and tourism: Synergizing creativity and innovation in research …, 2013
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