| An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry J Kang, A Manthiou, N Sumarjan, L Tang Journal of Hospitality Marketing & Management 26 (1), 1-22, 2017 | 247 | 2017 |
| Examining the structural relations among hikers' assessment of pull-factors, satisfaction and revisit intentions: The case of mountain tourism in Malaysia SHM Taher, SA Jamal, N Sumarjan, N Aminudin Journal of outdoor recreation and tourism 12, 82-88, 2015 | 97 | 2015 |
| The incorporation of consumer experience into the branding process: an investigation of name‐brand hotels A Manthiou, J Kang, N Sumarjan, L Tang International Journal of Tourism Research 18 (2), 105-115, 2016 | 86 | 2016 |
| Examining attraction loyalty formation in creative tourism D Suhartanto, A Brien, N Sumarjan, N Wibisono International Journal of Quality and Service Sciences 10 (2), 163-175, 2018 | 67 | 2018 |
| The effects of service performance of hotel customers on quality of experience and brand loyalty in Iran RS Hosseini, A Zainal, N Sumarjan Procedia-Social and Behavioral Sciences 201, 156-164, 2015 | 57 | 2015 |
| Hospitality and tourism: Synergizing creativity and innovation in research N Sumarjan, ZMS Mohd, RS Mohd, M Zurinawati, HMH Mohd, BMF Saiful, ... Crc Press, 2013 | 43 | 2013 |
| Theory and practice in hospitality and tourism research SM Radzi, MFS Bakhtiar, Z Mohi, MSM Zahari, N Sumarjan, CT Chik, ... CRC Press, 2014 | 29 | 2014 |
| Incongruent quality management perceptions between Malaysian hotel managers and employees N Sumarjan, SW Arendt, M Shelley The TQM Journal 25 (2), 124-140, 2013 | 23 | 2013 |
| A Conceptual study of perceived value and behavioral intentions in green hotels H Rasidah, SA Jamal, N Sumarjan Australian Journal of Basic and Applied Sciences 8 (5), 254-259, 2014 | 21 | 2014 |
| Customer’s acceptance, usage and m-satisfaction of Mobile Hotel Reservation Apps (MHRA) MNI Ismail, MA Hemdi, N Sumarjan, MH Hanafiah, MI Zulkifly Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 9 (2), 1-18, 2017 | 14 | 2017 |
| Movie touring: The influence of film on viewers’ travel intention MNI Ismail, N Sumarjan, NFA Hadi Khan, MH Hanafiah Balancing Development and Sustainability in Tourism Destinations …, 2017 | 14 | 2017 |
| Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry SM Radzi, MHM Hanafiah, N Sumarjan, Z Mohi, D Sukyadi, K Suryadi, ... CRC Press, 2016 | 14 | 2016 |
| Internal market orientation framework as a source of improving service quality within the Malaysian hotel industry J Lahap, NM Said, KHC Rose, N Sumarjan, Z Mohi SHS Web of Conferences 12, 01004, 2014 | 13 | 2014 |
| The potentiality of food as a tourism souvenir product NFS Hazman-Wong, N Sumarjan Hospitality and Tourism 2015: Proceedings of HTC 2015 (Malacca, Malaysia, 2 …, 2015 | 12 | 2015 |
| The digital printing technologies and survival of the commercial printers in Malaysia printing industry NAM ALI, MH AZAHARI, SM ROSNAN, N SUMARJAN Journal of Printing Science and Technology 56 (1), 18-23, 2019 | 11 | 2019 |
| Idiosyncratic identity for homestay tourism in Malaysia: Importance, benefits and challenges SA Jamal, N Aminudin, N Sumarjan, CT Chik Journal of Fundamental and Applied Sciences 10 (2S), 524-539, 2018 | 10 | 2018 |
| Perceived value and behavioral intentions relationship: A test of mediation model in Malaysian green hotels H Rasidah, SA Jamal, N Sumarjan, MHA Ong Advanced Science Letters 23 (8), 7359-7362, 2017 | 9 | 2017 |
| The usage intention of chatbot technology in hospitality and tourism industry: Customers’ perspective N Sumarjan, N Mazlan, NS Saiful Azmi, MA Kamaruddin, A Salleh Journal of Tourism, Hospitality and Culinary Arts 15 (1), 206-224, 2023 | 7 | 2023 |
| Quality practices implementation in Malaysian hotels: The management perspective N Sumarjan, S Arendt University of Massachusetts Amherst, 2011 | 7 | 2011 |
| Consumer's Cultured Meat Perception and Acceptance Determinants: A Systematic Review and Future Research Agenda FA Hanan, SA Karim, YA Aziz, FAC Ishak, N Sumarjan International Journal of Consumer Studies 48 (5), e13088, 2024 | 6 | 2024 |
Dr. Zurinawati Mohi (PhD)Associate ProffesorVerified email at uitm.edu.my
