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Subin Im
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Market orientation, creativity, and new product performance in high-technology firms
S Im, JP Workman Jr
Journal of marketing 68 (2), 114-132, 2004
16492004
An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior
S Im, BL Bayus, CH Mason
Journal of the academy of marketing science 31 (1), 61-73, 2003
10012003
The effect of attitude and perception on consumer complaint intentions
C Kim, S Kim, S Im, C Shin
Journal of consumer marketing 20 (4), 352-371, 2003
4192003
Antecedents and consequences of creativity in product innovation teams
S Im, MM Montoya, JP Workman Jr
Journal of Product Innovation Management 30 (1), 170-185, 2013
3502013
Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness
S Im, CH Mason, MB Houston
Journal of the Academy of Marketing Science 35, 63-75, 2007
3062007
Impact of knowledge type and strategic orientation on new product creativity and advantage in high‐technology firms
N Kim, S Im, SF Slater
Journal of product innovation management 30 (1), 136-153, 2013
2892013
Spurring Cross‐Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective*
C Nakata, S Im
Journal of Product Innovation Management 27 (4), 554-571, 2010
2642010
Does Strategic Planning Enhance or Impede Innovation and Firm Performance?*
M Song, S Im, H Bij, LZ Song
Journal of Product Innovation Management 28 (4), 503-520, 2011
2272011
Consumer perceptions of product creativity, coolness, value and attitude
S Im, S Bhat, Y Lee
Journal of Business Research 68 (1), 166-172, 2015
2112015
Strategic planning as a complex and enabling managerial tool
RJ Arend, YL Zhao, M Song, S Im
Strategic Management Journal 38 (8), 1741-1752, 2017
1752017
Antecedents and consequence of Korean and Japanese new product advantage
C Nakata, S Im, H Park, YW Ha
Journal of Business Research 59 (1), 28-36, 2006
1092006
Determinants of Korean and Japanese new product performance: An interrelational and process view
S Im, C Nakata, H Park, YW Ha
Journal of International Marketing 11 (4), 81-112, 2003
1072003
Testing interaction effects of the dimensions of market orientation on marketing program creativity
S Im, M Hussain, S Sengupta
Journal of Business Research 61 (8), 859-867, 2008
822008
Crafting an environment to foster integration in new product teams
S Im, C Nakata
International Journal of Research in Marketing 25 (3), 164-172, 2008
552008
New product creativity antecedents and consequences: Evidence from South Korea, Japan, and China
C Nakata, G Rubera, S Im, JH Pae, HJ Lee, N Onzo, H Park
Journal of Product Innovation Management 35 (6), 939-959, 2018
542018
Evidence of asymmetric information in the automobile insurance market: dichotomous versus multinomial measurement of insurance coverage
H Kim, D Kim, S Im, JW Hardin
Journal of Risk and Insurance 76 (2), 343-366, 2009
532009
The impact of creativity on new product success
S Im, JP Workman
American Marketing Association. Conference Proceedings 11, 198, 2000
322000
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
S Im, DW Vorhies, N Kim, B Heiman
Journal of Business-to-Business Marketing 23 (2), 87-110, 2016
302016
The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
N Jung, S Im
International Journal of Advertising 40 (8), 1265-1293, 2021
252021
Product innovation capabilities: Acquiring and using knowledge to develop innovative products
DW Vorhies, S Im, NA Morgan
American Marketing Association. Conference Proceedings 13, 372, 2002
152002
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