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Dr Vinod Kumar
Dr Vinod Kumar
Associate Professor, MICA, Ahmedabad, India
Verified email at micamail.in - Homepage
Title
Cited by
Cited by
Year
Evolution of sustainability as marketing strategy: Beginning of new era
V Kumar, Z Rahman, AA Kazmi, P Goyal
Procedia-Social and Behavioral Sciences 37, 482-489, 2012
3272012
Sustainability marketing strategy: An analysis of recent literature
V Kumar, Z Rahman, AA Kazmi
Global Business Review 14 (4), 601-625, 2013
1842013
Examining consumer-brand relationships on social media platforms
NK Jain, S Kamboj, V Kumar, Z Rahman
Marketing Intelligence and Planning 36 (1), 63-78, 2018
1392018
Stakeholder Identification and Classification: A Sustainability Marketing Perspective
V Kumar, Z Rahman, AA Kazmi
Management Research Review 39 (1), 35-61, 2016
682016
Marketing through spirituality: A case of Patanjali Yogpeeth
V Kumar, A Jain, Z Rahman, A Jain
Procedia - Social and Behavioral Sciences 133, 481-490, 2014
572014
Social media usage and firm performance: The mediating role of social capital
S Kamboj, V Kumar, Z Rahman
Social Network Analysis and Mining 7 (1:51), 1-14, 2017
492017
Cross sector comparison of sustainability reports of indian companies: A stakeholder perspective
V Kumar, A Gunasekaran, K Singh, T Papadopoulos, R Dubey
Sustainable Production and Consumption 4 (1), 62-71, 2015
462015
Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence
R Dhiman, V Kumar, S Rana
Review of International Business and Strategy 30 (3), 375-397, 2020
422020
Factors affecting usage of e-resources: Scale development and validation
RJ Garg, V Kumar, Vandana
Aslib Journal of Information Management 69 (1), 64-75, 2017
372017
Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies
V Kumar, Z Rahman, AA Kazmi
Sage Open 6 (3), 1-19, 2016
372016
Understanding the trends of marketing research and its future directions: A citation analysis
M Sheoran, D Kumar, V Kumar, D Verma
The Bottom Line 31 (3/4), 191-207, 2018
212018
Modeling and classification of enablers of CSR in Indian firms
D Kumar, P Goyal, V Kumar
Journal of Modelling in Management 14 (2), 456-475, 2019
192019
A Journey of ‘Experience’from Consumption to Marketing
R Garg, Z Rahman, DMN Qureshi, V Kumar
National Conference on Emerging Challenges for Sustainable Business, 1097, 2012
182012
Usage pattern of e-resources among management students in Nagpur, Maharashtra (India)
V Kumar, Vandana, DK Batra
The Electronic Library 36 (4), 665-676, 2018
172018
Sustainability and E-waste management scenario in India
V Kumar, R Garg, Z Rahman, AA Kazmi
Special Issue of the International Journal of the Computer, the Internet and …, 2011
142011
Application of multi-criteria decision analysis in the area of sustainability: A literature review
P Goyal, D Kumar, V Kumar
International Journal of the Analytic Hierarchy Process 12 (3), 512-545, 2020
132020
Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach
D Kumar, P Goyal, V Kumar
Scientific Annals of Economics and Business 66 (2), 213–233, 2019
82019
Analyzing customer experience using service transaction analysis in banks
R Garg, Z Qureshi, V Kumar
National Conference on Emerging challenges for Sustainable Business, 1142-1161, 2012
42012
Investigating the impact of usage factors on satisfaction and intention to use e-resources
Vandana, RJ Garg, V Kumar, AK Singh
Performance Measurement and Metrics 24 (1), 1-11, 2023
32023
Analyzing the Impact of Value Satisfaction on Behavioral Intention to Use E-Resources
V Kumar, RJ Garg, Vandana, A Zia
Journal of Information Science Theory and Practice 10 (3), 1-14, 2022
32022
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