Vinod Kumar
Vinod Kumar
Assistant Professor, Indian Institute of Information Technology, Lucknow, India
Verified email at - Homepage
Cited by
Cited by
Evolution of sustainability as marketing strategy: Beginning of new era
V Kumar, Z Rahman, AA Kazmi, P Goyal
Procedia-Social and Behavioral Sciences 37, 482-489, 2012
Sustainability marketing strategy: An analysis of recent literature
V Kumar, Z Rahman, AA Kazmi
Global Business Review (SCOPUS indexed, ABDC-C category) 14 (4), 601-625, 2013
Examining consumer-brand relationships on social media platforms
NK Jain, S Kamboj, V Kumar, Z Rahman
Marketing Intelligence and Planning (SCOPUS and SSCI indexed, ABDC-A …, 2018
Stakeholder Identification and Classification: A Sustainability Marketing Perspective
V Kumar, Z Rahman, AA Kazmi
Management Research Review (SCOPUS and ESCI indexed, ABDC-C category) 39 (1 …, 2016
Marketing through spirituality: A case of Patanjali Yogpeeth
V Kumar, A Jain, Z Rahman, A Jain
Procedia - Social and Behavioral Sciences 133, 481-490, 2014
Cross sector comparison of sustainability reports of indian companies: A stakeholder perspective
V Kumar, A Gunasekaran, K Singh, T Papadopoulos, R Dubey
Sustainable Production and Consumption (SCOPUS indexed) 4 (1), 62-71, 2015
Social media usage and firm performance: The mediating role of social capital
S Kamboj, V Kumar, Z Rahman
Social Network Analysis and Mining (SCOPUS and ESCI indexed) 7 (1:51), 1-14, 2017
Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies
V Kumar, Z Rahman, AA Kazmi
Sage Open (SCOPUS and ESCI indexed) 6 (3), 1-19, 2016
Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence
R Dhiman, V Kumar, S Rana
Review of International Business and Strategy (ESCI and Scopus Indexed) 30 …, 2020
Understanding the trends of marketing research and its future directions: A citation analysis
M Sheoran, D Kumar, V Kumar, D Verma
The Bottom Line (SCOPUS and ESCI indexed) 31 (3/4), 191-207, 2018
Factors affecting usage of e-resources: Scale development and validation
RJ Garg, V Kumar, Vandana
Aslib Journal of Information Management (SCOPUS and SSCI Indexed, Impact …, 2017
A Journey of ‘Experience’from Consumption to Marketing
R Garg, Z Rahman, DMN Qureshi, V Kumar
National Conference on Emerging Challenges for Sustainable Business, 1097, 2012
Usage pattern of e-resources among management students in Nagpur, Maharashtra (India)
V Kumar, Vandana, DK Batra
The Electronic Library (SCOPUS & SSCI indexed, Impact Factor: 0.800, ABDC-B …, 2018
Sustainability and E-waste management scenario in India
V Kumar, R Garg, Z Rahman, AA Kazmi
Special Issue of the International Journal of the Computer, the Internet and …, 2011
Modeling and classification of enablers of CSR in Indian firms
D Kumar, P Goyal, V Kumar
Journal of Modelling in Management (ESCI & SCOPUS indexed, ABDC-C category …, 2019
Application of multi-criteria decision analysis in the area of sustainability: A literature review
P Goyal, D Kumar, V Kumar
International Journal of the Analytic Hierarchy Process (Scopus Indexed) 12 …, 2020
Analyzing customer experience using service transaction analysis in banks
R Garg, Z Qureshi, V Kumar
National Conference on Emerging challenges for Sustainable Business, 1142-1161, 2012
Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach
D Kumar, P Goyal, V Kumar
Scientific Annals of Economics and Business (ESCI & Scopus indexed), forthcoming, 2019
Consumer Green Attribute Endorsement: An Empirical Study
P Goyal, Z Rahman, V Kumar, I Kumar
Special Issue of the International Journal of the Computer, the Internet and …, 2011
Future Group's New Move: Big Bazaar Direct
V Kumar, Vandana
Emerald Emerging Markets Case Studies Journal (Scopus Indexed) 6 (2), 1-18, 2016
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