| Consumer cheating on service guarantees J Wirtz, D Kum Journal of the Academy of Marketing Science 32 (2), 159-175, 2004 | 305 | 2004 |
| Should a firm with a reputation for outstanding service quality offer a service guarantee? J Wirtz, D Kum, K Sheang Lee Journal of Services Marketing 14 (6), 502-512, 2000 | 173 | 2000 |
| Designing service guarantees–is full satisfaction the best you can guarantee? J Wirtz, D Kum Journal of services Marketing 15 (4), 282-299, 2001 | 98 | 2001 |
| Brand Personality Inference: The Moderating Role of Product Meaning D Kum, L Bergkvist, SM Lee, Yih Hwai and Leong Journal of Marketing Management, 2011 | 29 | 2011 |
| Understanding how changes within service experiences impact prospective vs. retrospective time judgments EAC Lim, D Kum, YH Lee Journal of the academy of marketing science 43, 730-745, 2015 | 26 | 2015 |
| Testing to prevent bad translation: Brand name conversions in Chinese–English contexts D Kum, YH Lee, C Qiu Journal of Business Research 64 (6), 594-600, 2011 | 26 | 2011 |
| Khai Sheang Lee (2000),“Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee?” J Wirtz, D Kum Journal of Services Marketing 14 (6/7), 502-12, 0 | 11 | |
| The joint effects of advertising and product trial: A source-monitoring perspective D Kum, YH Lee Marketing Letters 22, 213-226, 2011 | 6 | 2011 |
| The velocity of time: primacy and recency effects on time perception D Kum, YH Lee, C Yeung ACR North American Advances, 2008 | 5 | 2008 |
| Determinants of consumer cheating on service guarantees: results from three experimental studies J Wirtz, D Kum | 3 | 2000 |
| Determinants of unethical and opportunistic behavior of consumers D Kum, J Wirtz | 2 | 2003 |
| The Power of Service Guarantees J Wirtz, D Kum The Current State of Business Disciplines, 2763-81, 2000 | 2 | 2000 |
| Determinants of Membership Marketing Programs J Wirtz, D Kum der markt 40, 40-49, 2001 | 1 | 2001 |
| Tiger Balm: The Future of a Heritage.(2015). Case Collection D Kum | | 2015 |
| Tiger Balm: The future of a heritage D KUM Singapore Management University, 2015 | | 2015 |
| The Interplay Between Product Concept and Brand Personality: Effects on Inferences and Brand Extensions D Kum Department of Marketing, Faculty of Business Administration, National …, 2003 | | 2003 |
| Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study YH Lee, SH Ang, AK Kau, M Houston, K Jung, D Kum, E Lim Asian Journal of Marketing 9 (1), 21-30, 2002 | | 2002 |
| Consumer Cheating on Service Guarantees: an Experimental Study J Wirtz, D Kum ACR Asia-Pacific Advances, 2001 | | 2001 |
| E-mail: fbawirtz@ nus. edu. sg. J WIRTZ, D KUM The Current State of Business Disciplines 6, 2763-2781, 2000 | | 2000 |
| Determinants of effective membership marketing: towards a research agenda D Kum, J Wirtz | | 1999 |
