| The effect of country‐of‐origin on foreign brand names in the Indian market N Kinra Marketing Intelligence & Planning 24 (1), 15-30, 2006 | 507 | 2006 |
| The communicative effectiveness of ethnically oriented advertising N Kinra International Journal of Advertising 16 (3), 221-239, 1997 | 26 | 1997 |
| Strategic dimensions in marketing planning: large versussmall/medium companies in the Indian television market N Kinra Marketing Intelligence & Planning 13 (4), 34-44, 1995 | 20 | 1995 |
| India: opportunities and challenges of demographic transition SP Antony, PC Purwar, N Kinra, J Moorthy The silver market phenomenon: Marketing and innovation in the aging society …, 2011 | 8 | 2011 |
| Offensive and defensive combat strategies and stratagems: their relation to the product cycle N Kinra Marketing and Research Today 21 (3), 185-185, 1993 | 3 | 1993 |
| Marketing a Computer System: Implications of the Buyers' Decision Processes TV Seshadri, N Kinra Vikalpa 13 (1), 25-32, 1988 | 2 | 1988 |
| Ethnic groups as market segments: implications of the demand structure N Kinra Aston University, 1983 | 2 | 1983 |
| India: Emerging opportunities in a market in transition SP Antony, PC Purwar, N Kinra, J Moorthy The Silver Market Phenomenon: Business Opportunities in an Era of …, 2008 | 1 | 2008 |
| Communicative effectiveness of comparative advertising N Kinra, VSP Prasad Vikalpa 15 (4), 11-22, 1990 | 1 | 1990 |
| Marketing Evening Newspapers: An Analysis N Chahal, N Kinra Vikalpa 13 (4), 31-36, 1988 | 1 | 1988 |
