Ehret, Michael
Ehret, Michael
Reader in Technology Management, Nottingham Trent University
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Cited by
A customer relationship management roadmap: What is known, potential pitfalls, and where to go
W Boulding, R Staelin, M Ehret, WJ Johnston
Journal of marketing 69 (4), 155-166, 2005
Unlocking value from machines: business models and the industrial internet of things
M Ehret, J Wirtz
Journal of Marketing Management 33 (1-2), 111-130, 2017
From relationships to partnerships—new forms of cooperation between buyer and seller
O Ploetner, M Ehret
Industrial Marketing Management 35 (1), 4-9, 2006
Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs
S Wengler, M Ehret, S Saab
Industrial Marketing Management 35 (1), 103-112, 2006
Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets
M Ehret
Industrial Marketing Management 33 (6), 465-473, 2004
Business models: Impact on business markets and opportunities for marketing research
M Ehret, V Kashyap, J Wirtz
Industrial Marketing Management 42 (5), 649-655, 2013
Global business services: Increasing specialization and integration of the world economy as drivers of economic growth
J Wirtz, S Tuzovic, M Ehret
Journal of Service Management 26 (4), 565-587, 2015
Division of labor between firms: Business services, non-ownership-value and the rise of the service economy
M Ehret, J Wirtz
Service Science 2 (3), 136-145, 2010
The value added by specific investments: a framework for managing relationships in the context of value networks
M Kleinaltenkamp, M Ehret
Journal of Business & Industrial Marketing 21 (2), 65-71, 2006
Relational governance mechanisms and uncertainties in nonownership services
NO Ndubisi, M Ehret, J Wirtz
Psychology & Marketing 33 (4), 250-266, 2016
Creative restruction–how business services drive economic evolution
J Wirtz, M Ehret
European Business Review 21 (4), 380-394, 2009
Blueprinting—eine Methode zur Analyse und Gestaltung von Prozessen
M Ehret, M Kleinaltenkamp, R Allert, S Fließ
Prozessmanagement im Technischen Vertrieb: Neue Konzepte und erprobte …, 1998
Customer integration in business-to-business-marketing
M Kleinaltenkamp, M Ehret, S Fließ
Advances in services marketing, 27-48, 1997
Emergence of business markets—A critical realist foundation
M Ehret
Industrial Marketing Management 42 (3), 316-323, 2013
Self‐protection vs opportunity seeking in business buying behavior: an experimental study
F Jacob, M Ehret
Journal of Business & Industrial Marketing 21 (2), 106-117, 2006
Relationship theory and business markets
M Kleinaltenkamp, M Ehret, SD Hunt, DB Arnett, S Madhavaram, BS Ivens, ...
Relationship theory and business markets 21 (2), 61, 2006
Prozessmanagement im technischen Vertrieb
M Ehret, M Kleinaltenkamp, M Kleinaltenkamp
Prozeßmanagement im Technischen Vertrieb: Neue Konzepte und erprobte …, 1998
Case studies of global leadership: Expert cognition in the domain of large-scale global change
JS Osland, M Ehret, L Ruiz
Advances in global leadership, 41-88, 2017
Service-based business models: transforming businesses, industries and economies
J Wirtz, M Ehret
Tilde University Press, 2013
Innovative Kapitalnutzung: die Entstehung neuer Business-to-Business-Märkte in der Internet-Ökonomie
M Ehret
Springer-Verlag, 2013
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